News Integrations in digital signage as a contribution to a positive customer experience in retail
News about world events, politics, sports or gossip stories meet digital signage. What sounds sober and like one-sided communication at first glance can lead to a positive, extraordinary shopping experience in the right environment and with the right implementation.
We see this as the perfect opportunity for sports shops and sports departments in department stores to be able to offer their customers an excellent shopping experience.
The dwell time of customers in the sports area is longer than, for example, in the women's or men's department. On the one hand, this is due to the intensity of the advice given on the products and, on the other hand, to the additional services offered by dealers, such as running shoe analysis, adjustments to soles or ski and snowboard accessories. To support the consultation, digital signage screens are an excellent opportunity for product details, special features or to be able to display comparisons between two products . If this content is paired with news overlays on the appropriate sport topic, customer attention is increased. This raises the customer experience to a new level - the retailer has given intensive thought to the wishes and needs of their target group.
Our partner spot on news GmbH we already had introduced here . spot on news is THE digital news agency for entertainment and lifestyle for the German-speaking market. With the integration of spot on news, retailers have the opportunity to display news from subject areas such as sports, politics, lifestyle, travel, business and many more on the digital signage screen. The digital signage promotion remains in place, the message can be displayed over the entire area, via scrolling text or a bar, as required.
Customer Shopping Experience next level!