The InStore Assistant App (ISA) is the linchpin of the Bütema solutions. With its help, various processes in retail are initiated, both in customer service and in mobile merchandise management. The ISA is an irreplaceable tool for the day-to-day work of retail employees. In the following, we explain in detail which processes the app can assist with.
The InStore Assistant as support in sales advice
- Sales Assistance: The InStore Assistant App supports sales staff in advising customers. Information on products such as price, description, matching items, looks, material composition, care instructions and reduced prices can be accessed directly in the branch via the ISA. Availability in the branch, in other branches or in the online shop can also be checked
- Customer Card: New customer cards can be created and contact details of existing customer cards can be changed easily via the ISA app.
- Returns: If a customer returns an online order directly in the store, this process can also be handled via the InStore Assistant app.
- Omnichannel: All common omnichannel processes (click & collect, click & reserve, in-store order, return to retail and ship from store) can be processed directly on-site with the ISA. This eliminates the need for customers to search for a special employee who takes care of omnichannel and the annoying queues at the checkout.
- Mobile Checkout: Omnichannel orders made via the ISA or purchases in the store can be conveniently processed using the InStore Assistant in connection with a mobile payment terminal. The amount due can be paid with all cashless payment options such as debit and credit cards, gift vouchers, etc. Mobile packing tables allow the goods to be unlocked and bagged.
The InStore Assistant and ERP
- Prices: Prices can be adjusted locally or globally with the InStore Assistant app. Either per article or for an entire range. This can be done via centrally specified price changes or by the individual branches themselves.
- Inventory Corrections & Write-Offs: Inventory corrections and write-offs can be made directly in the branch with one click.
- Branch orders: Online orders that are sent via the branch (Ship from Store) can be easily recorded and processed via the ISA.
- Re-stocking: If NOS items are reordered by the head office, they can be re-sorted here.
- Window book: This module was specially developed for visual merchandising: it can be used to record items that the VM team has removed from the branch's assortment in order to use them for (shop window) decoration.
- Reservations: Items can be marked as 'reserved', for example if they are put aside for customers or are part of a Click & Reserve order that has been put together but not yet picked up. The article is therefore still available in the store's stock, but is displayed as 'blocked'.
- Gift basket & Wedding table: A special form of reservation is the gift box or gift table, for example for birthdays or weddings. A gift box can be put together physically in the store or via the online shop. The customer puts the items they want in the gift box; Friends or wedding guests can then purchase them. A special feature is that the items for the gift box are reserved under a specific number. Together with a visual identification - for example via an extra barcode - it is guaranteed that the items will remain reserved for the birthday kid or the bridal couple for a longer period of time, usually up to 4 weeks. Regularly reserved items usually have a shorter expiry date.