Fashion retail is changing rapidly: rising customer expectations, short product cycles, declining attention spans.
With fashion digital signage, brands can respond more quickly, emotionally, and based on data. Digital displays, current trends, and interactive content combine inspiration, product information, and sales into a unified experience. Centrally controlled, scalable, and ready for any store.
Fashion is visual, dynamic, seasonal. This is exactly where digital screens come in: they pick up on trends immediately, convey brand style, and increase conversion at the POS. Digital signage solutions enable the display of lookbooks, styling suggestions, size availability, or social content, without printing costs and without delay.
Digital displays show campaigns in real time, tailor content to target groups or times of day, and completely replace static posters.
Interactive content makes it easier to navigate the store, explains possible combinations, and provides support with size selection and product information.
Digital signage software can be used to automatically display product details, outfit recommendations, or cross-selling items. This reduces the workload for employees and enhances the customer experience.
Thanks to the connection to your merchandise management system, only items that are actually available are displayed. For maximum relevance and reliability of content.
In stores, contemporary content creates authentic brand worlds: large-format video walls and LED or LCD installations of all sizes create atmosphere, convey emotions, and strengthen brand identity. Moving content makes collections appear more vibrant, campaigns more immersive, and the POS as a whole more sophisticated. Whether as an eye-catcher in the entrance area, as a video wall on the sales floor, or as discreet product visualization, modern digital signage solutions bring storytelling right to where fashion is experienced.
Touch-enabled displays create an intuitive, modern shopping experience and support teams in their day-to-day business. Interactive applications allow customers to navigate through product worlds independently, call up styling suggestions, or discover services.
Shop windows are the stage for a fashion brand. High-brightness displays ensure that campaigns are presented brilliantly, even in direct sunlight. The interactive shop window goes one step further: customers can operate content directly from outside via touch, without entering the store. This allows them to playfully discover outfits, sizes, colors, or campaigns before even setting foot in the store.
At Bütema, you get more than just technology. We accompany you as a reliable partner—from the initial idea to the long-term operation of your digital solution. Our in-house teams from IT, graphics, installation, and support ensure that everything runs smoothly— one contact person, all services.
From consulting and planning to installation and training
Individual needs analysis & customized solutions
Easy to use, safe, and reliable
Weatherproof, fire safety certified
Ideal for chain stores as well as boutiques
With references from all over Germany
A good display is only as strong as the content shown on it. That's why we support you not only with the technology, but also with the creation and maintenance of your content.
Our fashion customers use digital signage for the following content, among other things:
✔ Content creation & design by our in-house graphic design
✔ Easy maintenance thanks to intuitive software "Made in Germany"
✔ Individual training for your marketing department
From the initial idea to the running system—we take care of everything. With Bütema, you can rely on a genuine 360° solution. Instead of individual solutions, we offer you a well-thought-out complete package: individually planned, professionally implemented, and sustainably supported.
Consulting & Planning
On-site appointments, individual needs analysis, visual planning of your content & locations
Hardware & Software
High-qualitydisplays combined with our user-friendly software "Made in Germany"
Design & content creation
In-housegraphic design agency – for tailor-made content that sells
Installation & Support
Installationby our technical team and fast assistance via remote maintenance or on site
training and consulting Personalinstruction, training materials, and tips for optimal use in day-to-day business
Managed Services & Monitoring
Optionally, we can take care of the maintenance, monitoring, and updating of your systems—so you can focus on your day-to-day business.
A CMS enables centralized management, planning, and automation of all content. Changes are immediately visible across all branches without the need for on-site intervention.
Clear content structure, short loops, high-quality visuals, regular playback according to time of day or target group, and integration of external data sources.
Yes. Content can be displayed regionally, seasonally, or location-specifically, automatically according to tags or rules.
Yes. The optional merchandise management connection only displays items that are available.
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