Dirk Rossmann GmbH has been a customer of Bütema AG for over six years. The collaboration began with the development of the OBF app: a mobile application for online inventory management. The app continues to be improved and expanded—in 2021, our partnership expanded to include digital signage.
Since the connection to Rossmann's merchandise management system had already been established through the OBF project, connecting to the digital signage backend was correspondingly easy.
In a proof of concept, seven stores were initially equipped with various screens, ranging from LCDs to a special shop window with LED posters. The innovative double-sided displays proved to be particularly advantageous. These were primarily installed in the shop window area and display different advertisements both outside and inside the salesroom.
Initially, the Bütema InStore Consulting team took care of visual adaptation and content integration. Later, Rossmann took over this part itself. This PoC was a resounding success—it was followed by a rollout to 30 German stores within three weeks.
After a successful test phase, Rossmann decided to roll out signage screens across all its stores. Double-sided displays proved particularly popular. Instead of LED posters, specially formatted LCD columns were chosen for the checkout area, along with a 3×3 LCD wall in Nuremberg.
Rossmann relies on the following services in Bütema AG's proof of concept:
Sign up here for our monthly newsletter. New products, application examples, trade fair innovations, and collaborations with partners are presented here.
