Laptop and two smartphones display digital signage CMS interfaces with retail content on a black background.
Control & Content

Digital signage software – made in Germany

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Digital signage software

Intelligently control content and create experiences

With Bütema's digital signage software, you can control content centrally, flexibly, and efficiently, transforming displays into vibrant information spaces that inform, inspire, and sell.

Whether in retail, industry, or public spaces, our software combines technological strength with ease of use and modern design.

Request a demo now and experience how easy professional display communication is today.

Person working on a laptop with software for managing video content for digital signage open.
Digital menu in a restaurant with pasta dishes and price display, illuminated retro lamps, and blurred man in the foreground.
fundamentals

What is digital signage software?

Digital signage software is the control center for digital displays, LED walls, and information screens. It allows you to plan, manage, and automatically play images, videos, and interactive content via a central content management system (CMS).

This gives you control over your content at all times—down to the minute, across locations, and efficiently.

With Bütema, digital signage becomes a complete solution: from software and hardware to professional content and support.

The advantages of our digital signage software

Bütema Digital Signage Software offers everything companies need for modern display communication —an intuitive user interface, automated content management, and scalable systems for every application scenario.

Cloud-based CMS for easy content management

Flexible control of individual or thousands of displays

Interactive content for greater attention and customer engagement

User-friendly, secure, and expandable at any time

Compatible with InStore Assistant & Self Checkout

Personal support, tutorials, and service

The result: maximum flexibility, minimum effort—for digital communication that simply works.

Numerous Possibilities

Features of our digital signage software

Bütema combines powerful technology with practical application. The most important features at a glance:

Woman working on a desktop computer with a display for remote control of a digital learning center on the screen.

Central content management

Create, plan, and control content (images, videos, animations, Instagram feeds) centrally—for all displays simultaneously or individually by location.

A person is using a laptop with a calendar and scheduling program open, next to them is a cup of coffee and a small plant.

Automated campaign planning

Time-controlled playback – so your advertising or information always runs at the right time and in the right place.

Hand holding a smartphone displaying web-based digital signage software with a video playlist and control menu.

User management & rights concepts

Touch displays and kiosk systems open up new possibilities for customer interaction. Perfect for advice, navigation, or orders at the point of sale.

Modern workplace with computer screen displaying a dashboard with media usage reports.

Analysis & Reporting

See in real time which content is running where—for data-driven decisions and measurable impact.

Person sitting on a chair, holding a cup and using a laptop with an open software interface.

Integration & Compatibility

The software works seamlessly with Bütema products such as the InStore Assistant app and Self Checkout – for consistent omnichannel experiences.

A woman in the office making a phone call

Service & Support

The Bütema team will assist you from setup to maintenance. Tutorials and YouTube guides make it easy to get started.

Areas of application – Digital signage for every industry

Bütema solutions are used across a wide range of industries. From interactive product presentations and visitor information to employee communication: digital signage increases reach, customer loyalty, and efficiency.

Rectangular column made of LED panels in the middle of a modern fashion showroom

Fashion & Retail

Digital shop windows, POS displays, and daily campaigns with product data from the merchandise management system.

Digital information display on a wall with event announcements and city tours in Lörrach.

Public sector & tourism

City information, events, orientation systems.

North Sea fish restaurant with illuminated blue lettering and red fish logo, with food counter and digital menu.

Catering & food retail

Digital menu boards and special offer displays – can be updated instantly, even for chain stores.

Interior hallway of a medical building with a digital directory on the wall, reception desk on the right, and seating area in the background.

Healthcare

Display of waiting times, appointments, and service information in medical practices and clinics.

Entrance to a hospital with automatic glass doors, illuminated information display, and entrance for ambulances.

Industry & Production

Internal communication, security, and employee information.

Digital information board with pictures and text about volunteer services at Münsterschwarzach Abbey on a white wall in the passageway with a vaulted ceiling and open wooden gate.

Tourism & Hospitality

Interactive information terminals, guest services, and entertainment offerings.

Process & implementation – how to get started with Bütema Digital Signage

Step 1
‍Consulting
& Concept

During the initial consultation, we clarify requirements, target groups, and content strategy.

Step 2
Setup & Integration

Our experts install the software, connect your displays, and integrate existing systems.

Step 3
e
content & operation

Whether you provide your own content or rely on support from our creative team, we deliver professional visuals, interactive content, and continuous optimization.

Step 4
Training & Support

You will receive practical training and access to tutorials—for a smooth start.

Step 5
Evaluation & Further Development

Analyze which content works best: The software shows how often interactive displays are used, which campaigns are particularly eye-catching, and where there is potential for optimization. This allows you to further develop your digital signage strategy based on data.

Funding opportunities & financing

Digital projects may be eligible for funding depending on the industry and state.

Tip: Check with your local authorities—there are often programs that support investments in digital signage, digitization, and sustainable technologies.

Customer Testimonials & Success Stories

Numerous clients already rely on Bütema Digital Signage.

Expert Consulting and Implementation
Our collaboration with Bütema has been exceptionally collaborative and professional from the outset. The team reliably supports us step-by-step in modernizing our locations and equipping them with digital screens. We value their expert advice and seamless implementation.

Robert Ley

Euskirchen

Benefits for Customers & Employees
By digitizing our stores, we provide our customers with better orientation, simplify the shopping experience, and can offer extensive information even before a sales consultation. Content is developed at our headquarters and made available to all stores.

Baby One

Münster

Innovative Digitalization Professional
By replacing paper posters with Digital Signage, our clients have saved effort, time, and costs. Thanks to Bütema AG's full-service offering, we don't have to worry about hardware and software maintenance, and the team is always there for us with any questions or issues.

aporadix GmbH

Brilon

Numerous Possibilities

We installed the system with 2 screens in our school and are very satisfied. The consulting, installation, and the versatile, user-friendly software are excellent. The major advantage: I can conveniently control everything from home. Highly recommended!

Gymnasium St. Christophorus

Werne

Reliable System

A very good and highly intuitive system with truly excellent customer service – changes or inquiries are implemented very quickly and promptly, without any hesitation – highly recommended!

Edeka Paul

Billigheim-Ingenheim

Absolutely outstanding

Operating from any end device is flexible and convenient. Employees can be granted specific access rights. A significant advantage is its integration with the merchandise management system, enabling direct price adjustments within the system.

Mayer Butcher Shop

Ilsfeld

View References
No alternative

Why not just plug in a USB stick?

Many companies start digital signage with the simplest solution: copying videos or presentations to a USB stick and playing them on the display.

This works, but only as long as you are operating a single device with content that rarely changes. As soon as multiple locations, different target groups, or regular updates come into play, this method quickly reaches its limits.

Typical problems with the USB solution:

Content must be updated manually

No overview of which version is running where

Prone to errors in format, sequence, or timing

No automation or time control

No remote maintenance – changes only possible with physical access

Security risks due to manual data transfer

With Bütema Digital Signage Software, you can avoid precisely these weaknesses.

Your advantages over the USB method:

Centralized control: All content, campaigns, and layouts are managed centrally—no more on-site updates.

Automation: Time- and event-driven content instead of manual updates.

Consistency: All displays show the right content—brand-compliant and error-free.

Flexibility: Remote changes in real time—ideal for promotions, price changes, or event communication.

Security: Controlled access, monitoring, and GDPR-compliant processes.

This transforms a static screen into a professional communication system – up-to-date, scalable, and efficient.

FAQ - Frequently asked questions about digital signage software

What do you need for digital signage?

One or more displays, a media player, and digital signage software with CMS. This allows content to be created, planned, and controlled centrally.

What is content management software for digital signage?

A system that organizes, updates, and distributes content such as images, videos, or animations to displays—automatically and securely.

What content is suitable for digital signage displays?

All visual formats: product images, image films, social media feeds, or interactive elements. Relevance and variety are important.

What features should I consider when making my selection?

Centralized control, automation, user rights, cloud hosting, reporting, and compatibility with existing systems.

Free Consultation

Request a demo now

Experience Bütema Digital Signage Software live – intuitive, flexible, and fully scalable.

Our experts will show you in a personal demo how to manage content efficiently, target specific audiences, and measurably increase customer engagement.

Request a demo now – and shape the future of your display communication.

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