Laptop and two smartphones display digital signage CMS interfaces with retail content on a black background.
Control & Content

Digital Signage Software for Centralized Content Management

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Digital signage software

Easily manage content, deliver it automatically , and scale it flexibly

With Bütema AG’s digital signage software, you can centrally manage content on displays, advertising screens, information screens, and information kiosks. The browser-based content management system enables you to plan, control, and remotely manage your entire digital signage infrastructure—whether you’re operating a single screen or a Europe-wide network.

Plan campaigns in advance, update content in real time, and conveniently manage all locations via your browser. As part of a comprehensive digital signage solution, the software integrates seamlessly into existing processes and scales flexibly to meet your needs.

Experience Bütema AG’s digital display software live. In a no-obligation demo, we’ll show you how to centrally manage content, automatically play it, and efficiently control your displays.

Digital menu in a restaurant with pasta dishes and price display, illuminated retro lamps, and blurred man in the foreground.
fundamentals

What is digital signage software?

Digital signage software is the central content management system (CMS) for digital display systems. It allows you to centrally manage images, videos, PDFs, websites, and interactive content and automatically distribute them to any number of displays.

Unlike manual management, digital content can be published on a schedule, assigned to multiple locations simultaneously, and updated remotely at any time. It is only through the interaction of displays, media players, and software that a professional digital signage system is created .

Numerous Possibilities

Features of Digital Signage Software

Bütema AG's digital signage software combines content creation, scheduling, and device management into a single, centralized platform.

Image of a woman with pink hair and glasses in a digital signage editor, with the text "Madax Eyewear Sale."A drop-down menu with options for adding elements such as images, text, weather, time, date, web links, QR codes, and more.

Slide Designer with Responsive Design

Create digital signage content directly within the software—without the need for additional graphics programs. The built-in slide designer supports various screen formats and makes it easy to design professional content.

All-new Slides Designer

Shapes, Polygons, and Zoom Function

Upload your own fonts

Built-in QR code generator

Flexible content planning

Schedule content based on time, location, or custom rules. Campaigns are automatically displayed on the desired screens at the right time.

Flexible scheduling

Responsive Content Designs

Weather-dependent playback

Dynamic rules and logic

Edit the schedule with the date and time range 8:00 a.m.–4:00 p.m., recurring weekly on Mondays and Tuesdays.
Dashboard favorites with green icons for the media library, slide designer, schedule, remote control, and signage devices.Three pie charts show the following statuses: Offline with 188 connections, Render error 278 OK, Unassigned 274.

Centralized Control and Monitoring

The cloud-based platform allows for centralized management of all digital displays via a web browser. Important information can be quickly updated on all screens simultaneously.

Live view on site

Active Offline Monitoring

Automatic support tickets

Analysis and reporting features

Digital Signage Software with Open Interfaces

The Infoscreen software enables seamless integration into existing systems and automatically retrieves content from various data sources.

Websites

RSS Feeds

Instagram

Weather Data

Retail Media Platforms

This ensures that content remains up-to-date at all times and can be automatically displayed without requiring additional maintenance.

Interface for adding an RSS feed data source with a URL, number of posts, and display options.The user interface displays a pre-filled data source called "Summer Collection" with fields for headline, subline, and discount.
Woman working on a desktop computer with a display for remote control of a digital learning center on the screen.

Central content management

Create, plan, and control content (images, videos, animations, Instagram feeds) centrally—for all displays simultaneously or individually by location.

A person is using a laptop with a calendar and scheduling program open, next to them is a cup of coffee and a small plant.

Automated campaign planning

Time-controlled playback – so your advertising or information always runs at the right time and in the right place.

Hand holding a smartphone displaying web-based digital signage software with a video playlist and control menu.

User management & rights concepts

Users manage only the screens or promotions that are relevant to their department or location.

Modern workplace with computer screen displaying a dashboard with media usage reports.

Analysis & Reporting

See in real time which content is running where—for data-driven decisions and measurable impact.

Person sitting on a chair, holding a cup and using a laptop with an open software interface.

Database function

Organize and manage content in a data-driven way—ideal for dynamic and recurring information.

A woman in the office making a phone call

Service & Support

The Bütema team is there to support you every step of the way, from setup to maintenance. Tutorials and YouTube guides make it easy to get started.

Free Consultation

We look forward to hearing from you at

Please feel free to provide us with some details about your project so we can prepare a no-obligation quote for you. We'll get back to you right away.

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Digital Signage Software: A Complete Solution from a Single Source

With Bütema AG, you get more than just software. We support your project every step of the way—from consulting and design to ongoing operations.

Here’s why companies choose Bütema AG:

No "Light" version

Full range of features—from the first display to the international rollout

Fully scalable

Suitable for individual displays as well as large networks

Open Interfaces

Integration with inventory management systems, databases, websites, and retail media platforms

All-in-one

Consulting, Hardware, Software, Content Creation, Installation, Support, and Managed Services

Transparent Licensing Model

The digital signage software is available starting at €12 per month. You get the full range of features, including unlimited users, unlimited playlists, and unlimited cloud storage.

Personal support, tutorials, and service

A single point of contact throughout the entire project

This results in solutions where digital signage hardware, software, and content work together seamlessly.

Pricing & Licenses

Transparent Licensing Model

Bütema AG's digital signage software is available starting at €12 per month. The software scales flexibly with your business —from your first display to an international rollout.

Unlimited number of users

Unlimited playlists

Unlimited Cloud Storage

Starting at
€12 / month
Contact us now
Smart Features

Intelligent.
Dynamic.
Automated.

The new soviaDS doesn't just make content more attractive—it makes it smarter, too. Rules, data, and integrations ensure that the right content appears in the right place at the right time.

Weather-dependent content

Automatically display relevant content based on weather data.

AI-powered filtering

Find, manage, and use media more quickly and effectively.

Dynamic sources

Flexibly embed social media content, PDFs, databases, RSS feeds, web links, and media elements.

This digital signage software is suitable for these applications

Bütema AG's digital signage software is suitable for companies and organizations of all sizes. Content can be managed centrally and displayed across multiple locations on displays, advertising screens, information screens, and information kiosks.

Digital information display on a wall with event announcements and city tours in Lörrach.

Public sector & tourism

Public Information, Smart City Applications, and Digital Information Kiosks

North Sea fish restaurant with illuminated blue lettering and red fish logo, with food counter and digital menu.

Catering & food retail

Digital menu boards and promotional displays—updatable instantly, even for chain stores

Interior hallway of a medical building with a digital directory on the wall, reception desk on the right, and seating area in the background.

Healthcare

Displaying wait times, appointment calls, and service information in medical offices and clinics

Entrance to a hospital with automatic glass doors, illuminated information display, and entrance for ambulances.

Industry & Production

Internal Communications, Safety, and Employee Information

Digital information board with pictures and text about volunteer services at Münsterschwarzach Abbey on a white wall in the passageway with a vaulted ceiling and open wooden gate.

Tourism & Hospitality

Interactive information kiosks, guest services, and entertainment options

live demonstration

Digital signage software—
Try it now for free

To give you the best possible insight into the wide range of features our software offers, we ’re offering a short online demo (approx. 30 minutes).

During this session, we’ll show you all the key features of our digital signage software and will be happy to answer any questions you may have.

Process & implementation – how to get started with Bütema Digital Signage

Step 1
‍Consulting
& Concept

During the initial consultation, we clarify requirements, target groups, and content strategy.

Step 2
Setup & Integration

Our experts install the software, connect your displays, and integrate existing systems.

Step 3
e
content & operation

Whether you provide your own content or rely on support from our creative team, we deliver professional visuals, interactive content, and continuous optimization.

Step 4
Training & Support

You will receive practical training and access to tutorials—for a smooth start.

Step 5
Evaluation & Further Development

Analyze which content works best: The software shows how often interactive displays are used, which campaigns are particularly eye-catching, and where there is potential for optimization. This allows you to further develop your digital signage strategy based on data.

Funding opportunities & financing

Digital projects may be eligible for funding depending on the industry and state.

Tip: Check with your local authorities—there are often programs that support investments in digital signage, digitization, and sustainable technologies.

Customer Testimonials & Success Stories

Numerous clients already rely on Bütema Digital Signage.

More guidance for patients
Confusing signage is a thing of the past: With digital displays, patients can now find their way around much more easily. Content can be updated quickly, information can be clearly organized and displayed in a targeted manner—efficiently, paperlessly, and in a modern way.

Waldburg-Zeil Clinics

Bad Waldsee

Expert Consulting and Implementation
Our collaboration with Bütema has been exceptionally collaborative and professional from the outset. The team reliably supports us step-by-step in modernizing our locations and equipping them with digital screens. We value their expert advice and seamless implementation.

Robert Ley

Euskirchen

Benefits for Customers & Employees
By digitizing our stores, we provide our customers with better orientation, simplify the shopping experience, and can offer extensive information even before a sales consultation. Content is developed at our headquarters and made available to all stores.

Baby One

Münster

Innovative Digitalization Professional
By replacing paper posters with Digital Signage, our clients have saved effort, time, and costs. Thanks to Bütema AG's full-service offering, we don't have to worry about hardware and software maintenance, and the team is always there for us with any questions or issues.

aporadix GmbH

Brilon

Numerous Possibilities
We installed the system with 2 screens in our school and are very satisfied. The consulting, installation, and the versatile, user-friendly software are excellent. The major advantage: I can conveniently control everything from home. Highly recommended!

Gymnasium St. Christophorus

Werne

Reliable System
A very good and highly intuitive system with truly excellent customer service – changes or inquiries are implemented very quickly and promptly, without any hesitation – highly recommended!

Edeka Paul

Billigheim-Ingenheim

Absolutely outstanding
Operating from any end device is flexible and convenient. Employees can be granted specific access rights. A significant advantage is its integration with the merchandise management system, enabling direct price adjustments within the system.

Mayer Butcher Shop

Ilsfeld

Very easy to use
The system is really very easy to use. I am very glad that we took this step. Maintaining content using the software is much easier for us than with the previous static system. The project management and consulting services won us over!

City of Schopfheim

Baden-Württemberg

Complete solution from a single source
It was important to find a partner who could provide a complete solution. Everything was covered: planning, installation, support, training, follow-up support, and content creation. The modern product impresses operators, guests, and patients alike.

spa and health center

Bad Klosterlausnitz

Very good and professional work
We are currently very satisfied with the monitors, and they have also been very well received by our customers. I would also like to mention that the guys did a very good and professional job with the installation. I will definitely recommend this solution to others.

Gasser Brothers Bakery and Pastry Shop

Brixen, South Tyrol

We are more than satisfied
We hardly have any external service providers with whom everything runs so smoothly. We are more than satisfied. This applies in particular to the technicians who were on site. Excellent. I would also like to mention your support. None of our service providers are as fast and goal-oriented.

Carolus Thermal Baths

Aachen

Innovative Digitalization Professional

By replacing paper posters with Digital Signage, our clients have saved effort, time, and costs. Thanks to Bütema AG's full-service offering, we don't have to worry about hardware and software maintenance, and the team is always there for us with any questions or issues.

aporadix GmbH

Brilon

Numerous Possibilities

We installed the system with 2 screens in our school and are very satisfied. The consulting, installation, and the versatile, user-friendly software are excellent. The major advantage: I can conveniently control everything from home. Highly recommended!

Gymnasium St. Christophorus

Werne

Reliable System

A very good and highly intuitive system with truly excellent customer service – changes or inquiries are implemented very quickly and promptly, without any hesitation – highly recommended!

Edeka Paul

Billigheim-Ingenheim

More guidance for patients
Confusing signage is a thing of the past: With digital displays, patients can now find their way around much more easily. Content can be updated quickly, information can be clearly organized and displayed in a targeted manner—efficiently, paperlessly, and in a modern way.

Waldburg-Zeil Clinics

Bad Waldsee

Expert Consulting and Implementation

Our collaboration with Bütema has been exceptionally collaborative and professional from the outset. The team reliably supports us step-by-step in modernizing our locations and equipping them with digital screens. We value their expert advice and seamless implementation.

Robert Ley

Euskirchen

Innovative Digitalization Professional

By replacing paper posters with Digital Signage, our clients have saved effort, time, and costs. Thanks to Bütema AG's full-service offering, we don't have to worry about hardware and software maintenance, and the team is always there for us with any questions or issues.

aporadix GmbH

Brilon

Numerous Possibilities

We installed the system with 2 screens in our school and are very satisfied. The consulting, installation, and the versatile, user-friendly software are excellent. The major advantage: I can conveniently control everything from home. Highly recommended!

Gymnasium St. Christophorus

Werne

View References
No alternative

Why a USB flash drive isn't an alternative

Many companies start digital signage with the simplest solution: copying videos or presentations to a USB stick and playing them on the display.

This works, but only as long as you are operating a single device with content that rarely changes. As soon as multiple locations, different target groups, or regular updates come into play, this method quickly reaches its limits.

Typical problems with the USB solution:

Content must be updated manually

No overview of which version is running where

Prone to errors in format, sequence, or timing

No automation or time control

No remote maintenance – changes only possible with physical access

Security risks due to manual data transfer

With Bütema Digital Signage Software, you can avoid precisely these weaknesses.

Your advantages over the USB method:

Centralized control: All content, campaigns, and layouts are managed centrally—no more on-site updates.

Automation: Time- and event-driven content instead of manual updates.

Consistency: All displays show the right content—brand-compliant and error-free.

Flexibility: Remote changes in real time—ideal for promotions, price changes, or event communication.

Security: Controlled access, monitoring, and GDPR-compliant processes.

With professional digital signage software, you can manage content centrally, automatically run campaigns on multiple screens simultaneously, and keep track of all devices at all times. This turns a single screen into a professional communication system.

FAQ - Frequently asked questions about digital signage software

What are the key steps and success factors for successfully implementing digital signage display software in the long term?

The key factors are clear objectives, the right digital signage hardware, a powerful CMS, and content tailored to your target audience. Equally important are open interfaces, ease of use, and reliable support.

How does a content management system (CMS) for digital signage work?

Content is created and organized through the CMS and delivered to the desired displays based on a schedule or rules. Changes are made centrally and are available on all selected devices within a few minutes.

What are the benefits of digital signage software?

You can centrally manage all displays, automate content, save time on maintenance, and keep track of your entire display network at all times. At the same time, remote management, monitoring, and open interfaces ensure efficient operation.

What types of content work particularly well on digital signage displays?

Videos, images, offers, company news, social media content, weather data, RSS feeds, and interactive touch-screen applications attract a particularly high level of attention. Content can also be delivered based on time, location, or target audience.

What do you need for digital signage?

For a professional digital signage system, you'll need displays, a media player, and digital signage software to serve as the central content management system.

What features should I consider when making my selection?

Key criteria include remote management, automation, calendar scheduling, role and permission management, cloud storage, open interfaces, monitoring, and intuitive operation.

Free Consultation

Request a Consultation

Are you looking to modernize your display communications or planning a new digital signage rollout?

We’d be happy to show you in a personalized demo how Bütema AG’s digital signage software can be integrated into your existing infrastructure and which features offer the greatest value for your project.

Contact us now
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