Digital signage in retail is a central component of modern sales areas. Digital signage, interactive displays, and flexible content playback accompany customers throughout their entire customer journey. The aim is to attract attention, convey important information quickly, and make brick-and-mortar retail more emotional, dynamic, and sales-oriented.
Bütema AG supports retail companies with scalable, powerful digital signage solutions that make sales areas more efficient, measurable, and future-proof.
Digital content is more dynamic and emotive than static posters. It increases dwell time, reduces perceived waiting time, and strengthens brand perception. Whether in a shop window or in a store, digital retail signage allows you to control exactly what content customers see at any given moment. Tailored to target groups, times of day, and locations.
Digital signage replaces printing processes, long lead times, and manual store updates. Content is planned centrally, played back on a schedule, and can be changed immediately. The advantages of digital signage range from greater efficiency and flexible campaign planning to consistent brand communication across all stores.
Bütema AG's digital signage systems grow flexibly with your requirements. From the first display to Europe-wide rollouts, full professionalism and functionality are maintained.
Chain stores benefit from stable interfaces, reliable hardware connections, and the integration of external services such as social media feeds, news streams, or retail media. This transforms digital signage displays into refinanceable advertising space.
Bütema's browser-based digital signage software is intuitive to use. Content is planned, played automatically, and controlled in real time. AI-based media analysis, health monitoring, role and rights systems, and microapps for interactive content. All this makes the software a powerful platform for brick-and-mortar retailers.
A key advantage of the solution is the direct optional connection to customers' merchandise management systems. This allows the CMS to automatically recognize which items are actually available in which store. As a result, only products that are in stock at the respective location are displayed, including variants such as size or color.
This ensures error-free communication, avoids disappointment at the POS, and enables a precise, location-specific customer journey. Campaigns always remain up-to-date and sales-oriented.
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Digital displays are the basis of modern digital signage. They offer high brightness, strong image quality, and are available in many sizes: from info screens to large-format 4K shop window displays. Retailers use them to convey inspiration, offers, brand messages, and important information in an appealing way.
Interactive touch displays open up new forms of digital customer service. Especially in areas that require intensive consultation, such as fashion retail, customers can browse the product range, check sizes, or call up additional information. This promotes customer loyalty and turns the point of sale into a digital experience space.
The interactive shop window is a special form of digital signage display. It combines maximum external impact with genuine user interaction. And it can be operated entirely from outside. This solution is ideal for high-traffic locations where retailers want to be present and interactive even outside opening hours. Customers can view promotions, browse the product range, or discover brand content.
This turns the shop window into an active digital touchpoint and an effective part of the customer journey.
At Bütema, you get more than just technology. We accompany you as a reliable partner—from the initial idea to the long-term operation of your digital solution. Our in-house teams from IT, graphics, installation, and support ensure that everything runs smoothly— one contact person, all services.
From consulting and planning to installation and training
Individual needs analysis & customized solutions
Easy to use, safe, and reliable
Weatherproof, fire safety certified
Ideal for chain stores as well as boutiques
With references from all over Germany
A good display is only as strong as the content shown on it. That's why we support you not only with the technology, but also with the creation and maintenance of your content.
Our retail customers use digital signage for the following content, among other things:
✔ Content creation & design by our in-house graphic design
✔ Easy maintenance thanks to intuitive software "Made in Germany"
✔ Individual training for your marketing department
From the initial idea to the running system—we take care of everything. With Bütema, you can rely on a genuine 360° solution. Instead of individual solutions, we offer you a well-thought-out complete package: individually planned, professionally implemented, and sustainably supported.
Consulting & Planning
On-site appointments, individual needs analysis, visual planning of your content & locations
Hardware & Software
High-qualitydisplays combined with our user-friendly software "Made in Germany"
Design & content creation
In-housegraphic design agency – for tailor-made content that sells
Installation & Support
Installationby our technical team and fast assistance via remote maintenance or on site
training and consulting Personalinstruction, training materials, and tips for optimal use in day-to-day business
Managed Services & Monitoring
Optionally, we can take care of the maintenance, monitoring, and updating of your systems—so you can focus on your day-to-day business.
Shop window displays, interactive touchpoints, checkout displays, information screens, digital signposts, and interactive shop windows as touchpoints that can be operated from outside.
The use of digital displays, software, and dynamic content to inspire, inform, and promote sales in retail.
Retail media, AI-based content control, automated campaign planning, interactive touchpoints, data-driven content, and transparent LED or interactive shop window solutions.
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