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An overview of current trends, projects, and company news

Our new products, application examples, trade fair innovations, and collaborations with partners are presented here. We provide information about use cases that we have successfully rolled out for our customers. We also present our commitment to social projects here.

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Change in leadership at Bütema AG: Lutz Hollmann-Raabe becomes CEO
Press releases
15.12.2025

Change in leadership at Bütema AG: Lutz Hollmann-Raabe becomes CEO

A new chapter for Bütema and the entire group of companies: On December 12, 2025, Lutz Hollmann-Raabe officially took over the role of CEO of Bütema AG.

Read article
EuroShop 2026: Content designers and industry solutions for catering and food retail
trade fair
15.12.2025

EuroShop 2026: Content designers and industry solutions for catering and food retail

From February 22 to 26, 2026, we will be exhibiting at EuroShop in Düsseldorf—with new tools, exclusive displays, and exciting enhancements for digital signage, content management, and retail media. You can find us in Hall 6, Booth E61.

Read article
Bütema AG supports Christmas donation with €6,000
Social commitment
03.12.2025

Bütema AG supports Christmas donation with €6,000

For many, the festive season is a time for reflection, but also an opportunity to actively help others. As a company with deep roots in Bietigheim-Bissingen, Bütema AG is once again participating in the traditional Christmas donation campaign organized by the town of Bietigheim-Bissingen. We are supporting the campaign with a donation of €6,000.

Read article
Our 2nd Retail Summit: Inspiration and exchange for the retail sector
trade fair
15.10.2025

Our 2nd Retail Summit: Inspiration and exchange for the retail sector

On October 9, 2025, we opened our doors in Bietigheim-Bissingen for an event that is particularly important to us: the Retail Summit hosted by Bütema AG. For the second time, we welcomed around 60 invited guests from the retail sector, the press, and partner companies.

Read article
Accessibility in public spaces: Important aspects of digital signage
General
27.09.2025

Accessibility in public spaces: Important aspects of digital signage

From train stations to airports to shopping centers, digital display boards are ubiquitous and offer a wealth of information and services. But how can these digital displays be designed to be accessible so that they can be used by everyone, regardless of their physical abilities?

Read article
Digital citizen information: Bütema & Wedeko modernize cities
General
22.09.2025

Digital citizen information: Bütema & Wedeko modernize cities

Digitalization is no longer limited to retail—cities and municipalities are also increasingly relying on modern information systems. With its Wedeko brand, Bütema AG has successfully implemented several municipal digital signage projects in recent months, including in Ulm, Schönau in the Black Forest, and Hockenheim.

Read article
Bütema expands 360° service with in-house agency for content
General
18.08.2025

Bütema expands 360° service with in-house agency for content

In today's flood of information, it's not just what is communicated that matters—it's how. Good content alone is not enough. It depends on the right design, the right channel, and professional implementation. This is exactly where our in-house design agency comes in.

Read article
Digital signage for Aichtal: indoor and outdoor information perfectly networked
customer projects
30.07.2025

Digital signage for Aichtal: indoor and outdoor information perfectly networked

The town of Aichtal has taken a major step forward in terms of citizen information—with a digital signage system that impresses both indoors and outdoors. The newly installed screens ensure that citizens are kept informed about important news, events, and services at all times and in a centralized manner.

Read article
Digital signage in the butcher's shop – modern customer communication
customer projects
04.07.2025

Digital signage in the butcher's shop – modern customer communication

At a time when purchasing behavior is constantly changing and demands on the point of sale are increasing, new impetus is also needed in traditional trades. The Wellhäuser butcher's shop in Ravensburg shows how the right digital signage solution can not only make a business appear more modern, but also enable it to operate in a more economically flexible and customer-oriented manner.

Read article
Transparent LED wall for Robert Ley: Digital shop window
customer projects
23.04.2025

Transparent LED wall for Robert Ley: Digital shop window

With the installation of a large-format, transparent LED wall, we have teamed up with Robert Ley to implement another highlight in the field of digital signage. At the Mülheim-Kärlich superstore, we are relying on an innovative solution that transforms the shop window into a digital stage—eye-catching, flexible, and capable of being updated on a daily basis.

Read article
Successful point-of-sale marketing with digital signage
General
21.03.2025

Successful point-of-sale marketing with digital signage

Effective point-of-sale marketing can make a significant contribution to increasing sales and influencing purchasing decisions directly at the point of sale. In brick-and-mortar retail in particular, companies rely on POS advertising and sales displays to present their products and services in the best possible light.

Read article
Mounting options for digital signage displays
General
10.03.2025

Mounting options for digital signage displays

Digital signage displays are an effective means of communication that present targeted information or advertising. Correct mounting not only ensures optimum visibility, but also stability and safety. There are various mounting options depending on the location and use.

Read article
Cleaning monitors: Proper care for digital signage displays
General
03.03.2025

Cleaning monitors: Proper care for digital signage displays

Digital signage displays are used daily and must be cleaned regularly for optimal display. Whether in retail stores, businesses, or public places, dirt, dust, and fingerprints can impair visibility. Here you can find out how to best clean your digital signage monitors and which screen cleaner you should use.

Read article
Bütema AG and GALERIA launch digital retail AI assistant
customer projects
28.02.2025

Bütema AG and GALERIA launch digital retail AI assistant

Together with GALERIA, we are introducing an innovative AI-powered assistant that takes the shopping experience to a whole new level. The test phase is underway in the women's lingerie department of the GALERIA store in Bonn – with exciting features for customers and sales teams alike.

Read article
Bütema AG acquires Wedeko GmbH
Press releases
26.02.2025

Bütema AG acquires Wedeko GmbH

The brick-and-mortar retail sector is changing rapidly—and we at Bütema AG are right in the thick of it! With the acquisition of Wedeko GmbH from Erbach, we are expanding our portfolio and setting new standards in digital customer communication. But what does that mean in concrete terms? Find out everything you need to know here.

Read article
Promoting digital signage: Utilizing government support
General
19.02.2025

Promoting digital signage: Utilizing government support

Digital transformation is essential for companies to remain competitive. However, purchasing new technologies can be expensive. Government subsidies for digitization offer financial support to facilitate investment in digital solutions such as digital signage.

Read article
Bütema AG revolutionizes local advertising with CiTY advertising
General
14.01.2025

Bütema AG revolutionizes local advertising with CiTY advertising

We are pleased to present CiTYwerbung, an innovative retail media solution developed specifically for local businesses and organizations. With CiTYwerbung, we enable regional providers to reach their target audience directly in their hometown—right where they are on the go.

Read article
Outdoor information kiosk for Eberstadt: Function meets design
customer projects
19.11.2024

Outdoor information kiosk for Eberstadt: Function meets design

The municipality of Eberstadt has added a new highlight to its public space: a custom-designed information kiosk in an elegant RAL light gray color now enhances the outdoor area. This high-quality kiosk combines modern design with powerful technology to present important information to citizens in an appealing way.

Read article
Digital signage at Kocherbad Oberkochen: More than just information
customer projects
11.11.2024

Digital signage at Kocherbad Oberkochen: More than just information

The Kocherbad in Oberkochen has opted for a digital transformation and is relying on an innovative information concept that is both visually appealing and functional. Digital signage provides a new quality of information transfer that appeals to visitors and employees alike.

Read article
5 mistakes to avoid in digital signage projects
General
07.11.2024

5 mistakes to avoid in digital signage projects

Digital signage has become an integral part of the modern business world. But as with any technology, there are a few pitfalls to avoid. To ensure that your digital signage solution is a complete success, you should definitely avoid the following five mistakes.

Read article
The Perfect Hardware for Your Digital Signage System: A Comprehensive Overview
General
01.11.2024

The Perfect Hardware for Your Digital Signage System: A Comprehensive Overview

Digital signage has become an effective method of visual communication. A crucial factor in the success of a digital signage system is choosing the right hardware. In this article, we take a comprehensive look at the essential components your digital signage system needs.

Read article
Outdoor digital signage: everything you need to know
General
26.10.2024

Outdoor digital signage: everything you need to know

Digital outdoor advertising has become increasingly important in recent years. We are also focusing intensively on this topic, because outdoor displays have to perform significantly better than indoor screens. In this article, we will show you which points are really important.

Read article
Better orientation in public buildings thanks to digital door signs
customer projects
17.10.2024

Better orientation in public buildings thanks to digital door signs

Digital door signs offer an extremely useful solution for large buildings such as town halls, businesses, and hotels by helping visitors find their way around more easily and obtain up-to-date information quickly and easily. But what makes them so useful?

Read article
Impressive LED cube for the new Luisa Cerano showroom in Düsseldorf
customer projects
05.08.2024

Impressive LED cube for the new Luisa Cerano showroom in Düsseldorf

We are delighted to tell you about our latest project! Bütema has equipped Luisa Cerano's newly opened showroom in Düsseldorf with an impressive LED cube. The showroom, which covers an area of approx. 700 m², serves as an exclusive show and order area. The absolute highlight is the LED cube in the center of the space, which is over 3 meters high.

Read article
"Learning to Live" Foundation: Helping young people on their path to success
Social commitment
02.08.2024

"Learning to Live" Foundation: Helping young people on their path to success

The "Lernen um zu Leben" (Learning to Live) foundation has a clear goal: to pave the way for young people between school and career to lead successful and fulfilling lives. Founded by Dirk Frintrop, CEO of Bütema AG, the foundation offers individual support for young people.

Read article
Digital menu boards at Circus Krone in Munich
customer projects
29.07.2024

Digital menu boards at Circus Krone in Munich

By installing digital menu boards, we fulfilled Circus Krone's wish to switch from static, old light boxes to modern and flexible menu designs.

Read article
How-to guide: Successfully implementing digital signage systems
General
18.07.2024

How-to guide: Successfully implementing digital signage systems

Digital signage systems have become indispensable in many industries today. They offer numerous advantages, from improving the customer experience to increasing communication efficiency. In this how-to guide, we show you how to successfully implement digital signage systems.

Read article
Digital advertising pylon at the golf club: Solutions for leisure facilities
customer projects
10.07.2024

Digital advertising pylon at the golf club: Solutions for leisure facilities

We are delighted to present our latest digital advertising pylon, which is now in use at the Gut Ludwigsberg Golf Club. Our 55-inch pylon combines innovative technology and attractive design to offer golfers an unparalleled information and advertising experience.

Read article
20 years of Bütema AG: An anniversary celebration full of highlights
General
01.07.2024

20 years of Bütema AG: An anniversary celebration full of highlights

On June 21, 2024, the time had come: Bütema AG celebrated its 20th anniversary with a lavish party in Bietigheim-Bissingen.

Read article
Accessibility in public spaces: Important aspects of digital signage
General
27.09.2025

Accessibility in public spaces: Important aspects of digital signage

From train stations to airports to shopping centers, digital display boards are ubiquitous and offer a wealth of information and services. But how can these digital displays be designed to be accessible so that they can be used by everyone, regardless of their physical abilities?

Read article
Digital citizen information: Bütema & Wedeko modernize cities
General
22.09.2025

Digital citizen information: Bütema & Wedeko modernize cities

Digitalization is no longer limited to retail—cities and municipalities are also increasingly relying on modern information systems. With its Wedeko brand, Bütema AG has successfully implemented several municipal digital signage projects in recent months, including in Ulm, Schönau in the Black Forest, and Hockenheim.

Read article
Bütema expands 360° service with in-house agency for content
General
18.08.2025

Bütema expands 360° service with in-house agency for content

In today's flood of information, it's not just what is communicated that matters—it's how. Good content alone is not enough. It depends on the right design, the right channel, and professional implementation. This is exactly where our in-house design agency comes in.

Read article
Successful point-of-sale marketing with digital signage
General
21.03.2025

Successful point-of-sale marketing with digital signage

Effective point-of-sale marketing can make a significant contribution to increasing sales and influencing purchasing decisions directly at the point of sale. In brick-and-mortar retail in particular, companies rely on POS advertising and sales displays to present their products and services in the best possible light.

Read article
Mounting options for digital signage displays
General
10.03.2025

Mounting options for digital signage displays

Digital signage displays are an effective means of communication that present targeted information or advertising. Correct mounting not only ensures optimum visibility, but also stability and safety. There are various mounting options depending on the location and use.

Read article
Cleaning monitors: Proper care for digital signage displays
General
03.03.2025

Cleaning monitors: Proper care for digital signage displays

Digital signage displays are used daily and must be cleaned regularly for optimal display. Whether in retail stores, businesses, or public places, dirt, dust, and fingerprints can impair visibility. Here you can find out how to best clean your digital signage monitors and which screen cleaner you should use.

Read article
Promoting digital signage: Utilizing government support
General
19.02.2025

Promoting digital signage: Utilizing government support

Digital transformation is essential for companies to remain competitive. However, purchasing new technologies can be expensive. Government subsidies for digitization offer financial support to facilitate investment in digital solutions such as digital signage.

Read article
Bütema AG revolutionizes local advertising with CiTY advertising
General
14.01.2025

Bütema AG revolutionizes local advertising with CiTY advertising

We are pleased to present CiTYwerbung, an innovative retail media solution developed specifically for local businesses and organizations. With CiTYwerbung, we enable regional providers to reach their target audience directly in their hometown—right where they are on the go.

Read article
5 mistakes to avoid in digital signage projects
General
07.11.2024

5 mistakes to avoid in digital signage projects

Digital signage has become an integral part of the modern business world. But as with any technology, there are a few pitfalls to avoid. To ensure that your digital signage solution is a complete success, you should definitely avoid the following five mistakes.

Read article
The Perfect Hardware for Your Digital Signage System: A Comprehensive Overview
General
01.11.2024

The Perfect Hardware for Your Digital Signage System: A Comprehensive Overview

Digital signage has become an effective method of visual communication. A crucial factor in the success of a digital signage system is choosing the right hardware. In this article, we take a comprehensive look at the essential components your digital signage system needs.

Read article
Outdoor digital signage: everything you need to know
General
26.10.2024

Outdoor digital signage: everything you need to know

Digital outdoor advertising has become increasingly important in recent years. We are also focusing intensively on this topic, because outdoor displays have to perform significantly better than indoor screens. In this article, we will show you which points are really important.

Read article
How-to guide: Successfully implementing digital signage systems
General
18.07.2024

How-to guide: Successfully implementing digital signage systems

Digital signage systems have become indispensable in many industries today. They offer numerous advantages, from improving the customer experience to increasing communication efficiency. In this how-to guide, we show you how to successfully implement digital signage systems.

Read article
20 years of Bütema AG: An anniversary celebration full of highlights
General
01.07.2024

20 years of Bütema AG: An anniversary celebration full of highlights

On June 21, 2024, the time had come: Bütema AG celebrated its 20th anniversary with a lavish party in Bietigheim-Bissingen.

Read article
Digital signage for Aichtal: indoor and outdoor information perfectly networked
customer projects
30.07.2025

Digital signage for Aichtal: indoor and outdoor information perfectly networked

The town of Aichtal has taken a major step forward in terms of citizen information—with a digital signage system that impresses both indoors and outdoors. The newly installed screens ensure that citizens are kept informed about important news, events, and services at all times and in a centralized manner.

Read article
Digital signage in the butcher's shop – modern customer communication
customer projects
04.07.2025

Digital signage in the butcher's shop – modern customer communication

At a time when purchasing behavior is constantly changing and demands on the point of sale are increasing, new impetus is also needed in traditional trades. The Wellhäuser butcher's shop in Ravensburg shows how the right digital signage solution can not only make a business appear more modern, but also enable it to operate in a more economically flexible and customer-oriented manner.

Read article
Transparent LED wall for Robert Ley: Digital shop window
customer projects
23.04.2025

Transparent LED wall for Robert Ley: Digital shop window

With the installation of a large-format, transparent LED wall, we have teamed up with Robert Ley to implement another highlight in the field of digital signage. At the Mülheim-Kärlich superstore, we are relying on an innovative solution that transforms the shop window into a digital stage—eye-catching, flexible, and capable of being updated on a daily basis.

Read article
Bütema AG and GALERIA launch digital retail AI assistant
customer projects
28.02.2025

Bütema AG and GALERIA launch digital retail AI assistant

Together with GALERIA, we are introducing an innovative AI-powered assistant that takes the shopping experience to a whole new level. The test phase is underway in the women's lingerie department of the GALERIA store in Bonn – with exciting features for customers and sales teams alike.

Read article
Outdoor information kiosk for Eberstadt: Function meets design
customer projects
19.11.2024

Outdoor information kiosk for Eberstadt: Function meets design

The municipality of Eberstadt has added a new highlight to its public space: a custom-designed information kiosk in an elegant RAL light gray color now enhances the outdoor area. This high-quality kiosk combines modern design with powerful technology to present important information to citizens in an appealing way.

Read article
Digital signage at Kocherbad Oberkochen: More than just information
customer projects
11.11.2024

Digital signage at Kocherbad Oberkochen: More than just information

The Kocherbad in Oberkochen has opted for a digital transformation and is relying on an innovative information concept that is both visually appealing and functional. Digital signage provides a new quality of information transfer that appeals to visitors and employees alike.

Read article
Better orientation in public buildings thanks to digital door signs
customer projects
17.10.2024

Better orientation in public buildings thanks to digital door signs

Digital door signs offer an extremely useful solution for large buildings such as town halls, businesses, and hotels by helping visitors find their way around more easily and obtain up-to-date information quickly and easily. But what makes them so useful?

Read article
Impressive LED cube for the new Luisa Cerano showroom in Düsseldorf
customer projects
05.08.2024

Impressive LED cube for the new Luisa Cerano showroom in Düsseldorf

We are delighted to tell you about our latest project! Bütema has equipped Luisa Cerano's newly opened showroom in Düsseldorf with an impressive LED cube. The showroom, which covers an area of approx. 700 m², serves as an exclusive show and order area. The absolute highlight is the LED cube in the center of the space, which is over 3 meters high.

Read article
Digital menu boards at Circus Krone in Munich
customer projects
29.07.2024

Digital menu boards at Circus Krone in Munich

By installing digital menu boards, we fulfilled Circus Krone's wish to switch from static, old light boxes to modern and flexible menu designs.

Read article
Digital advertising pylon at the golf club: Solutions for leisure facilities
customer projects
10.07.2024

Digital advertising pylon at the golf club: Solutions for leisure facilities

We are delighted to present our latest digital advertising pylon, which is now in use at the Gut Ludwigsberg Golf Club. Our 55-inch pylon combines innovative technology and attractive design to offer golfers an unparalleled information and advertising experience.

Read article
EuroShop 2026: Content designers and industry solutions for catering and food retail
trade fair
15.12.2025

EuroShop 2026: Content designers and industry solutions for catering and food retail

From February 22 to 26, 2026, we will be exhibiting at EuroShop in Düsseldorf—with new tools, exclusive displays, and exciting enhancements for digital signage, content management, and retail media. You can find us in Hall 6, Booth E61.

Read article
Our 2nd Retail Summit: Inspiration and exchange for the retail sector
trade fair
15.10.2025

Our 2nd Retail Summit: Inspiration and exchange for the retail sector

On October 9, 2025, we opened our doors in Bietigheim-Bissingen for an event that is particularly important to us: the Retail Summit hosted by Bütema AG. For the second time, we welcomed around 60 invited guests from the retail sector, the press, and partner companies.

Read article
Change in leadership at Bütema AG: Lutz Hollmann-Raabe becomes CEO
Press releases
15.12.2025

Change in leadership at Bütema AG: Lutz Hollmann-Raabe becomes CEO

A new chapter for Bütema and the entire group of companies: On December 12, 2025, Lutz Hollmann-Raabe officially took over the role of CEO of Bütema AG.

Read article
Bütema AG acquires Wedeko GmbH
Press releases
26.02.2025

Bütema AG acquires Wedeko GmbH

The brick-and-mortar retail sector is changing rapidly—and we at Bütema AG are right in the thick of it! With the acquisition of Wedeko GmbH from Erbach, we are expanding our portfolio and setting new standards in digital customer communication. But what does that mean in concrete terms? Find out everything you need to know here.

Read article
Bütema AG supports Christmas donation with €6,000
Social commitment
03.12.2025

Bütema AG supports Christmas donation with €6,000

For many, the festive season is a time for reflection, but also an opportunity to actively help others. As a company with deep roots in Bietigheim-Bissingen, Bütema AG is once again participating in the traditional Christmas donation campaign organized by the town of Bietigheim-Bissingen. We are supporting the campaign with a donation of €6,000.

Read article
"Learning to Live" Foundation: Helping young people on their path to success
Social commitment
02.08.2024

"Learning to Live" Foundation: Helping young people on their path to success

The "Lernen um zu Leben" (Learning to Live) foundation has a clear goal: to pave the way for young people between school and career to lead successful and fulfilling lives. Founded by Dirk Frintrop, CEO of Bütema AG, the foundation offers individual support for young people.

Read article
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