Digital steles are one of the most effective media today for displaying customer information, especially outdoors. They combine eye-catching displays, modern digital signage software, and robust outdoor technology to create a flexible advertising system that can be updated at any time.
For companies, cities, and retail businesses, this means maximum reach, dynamic content, and a professional appearance in all weather conditions.


Digital steles have become one of the most effective media for reliably conveying information and advertising. They combine high-quality displays, flexible control, and modern digital signage technology to create a versatile communication system. Content can be customized at any time, played automatically, and managed remotely— ideal for high-traffic locations, entrance areas, or public spaces.
Compared to static advertising media, digital displays offer greater visibility, more dynamism, and greater responsiveness. Professional displays, high luminance, and the optional touch function enable clear presentation of customer information, product content, or service offerings. Companies thus benefit from a modern, professional, and always up-to-date information and advertising solution.
Outdoor steles are specially designed for outdoor use. This means that every technical component is designed to function reliably even under demanding conditions.
High-quality outdoor steles are completely weatherproof and therefore resistant to rain, snow, heat, cold, and dust. This means that customer information remains visible at all times, whether in the summer heat or winter frost.
With Full HD and high luminance, content remains clearly legible even in direct sunlight. Compared to indoor displays, outdoor models are significantly brighter and have higher contrast.
A reinforced housing protects the technology from external influences, vandalism, and frequent public traffic. For reliably stable operation.
Interactive applications such as city information, product search, route planner, or ticket functions are made possible by precise touch technology.
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A digital stele only reaches its full potential with the right digital signage software. Bütema AG relies on a completely browser-based solution that centrally controls every stele, whether indoor or outdoor.
Content can be easily planned, updated, and played automatically. Videos, images, PDFs, or animated graphics can be precisely controlled.
Whether it's a single digital stele or a network of hundreds of digital signage steles, all content can be managed centrally.
Health monitoring, real-time error detection, and direct remote maintenance ensure that advertising systems run reliably and that problems are identified and resolved as quickly as possible.
Social media feeds, weather data, and news can be integrated automatically. Retail media providers can also be integrated easily, generating additional advertising revenue.
The system is user-friendly, intuitive, and suitable for users without IT experience.
Digital steles are versatile and offer a modern means of communication for every area, from busy shopping centers to outdoor areas. Bütema AG plays to its strengths in all areas of application and offers durable, robust hardware, stable performance, and a well-designed system for reliable communication.
A decisive factor for the reliability of your digital signage system is the perfect coordination of all components. With Bütema's complete range of hardware and software, you benefit from outstanding stability and maximum compatibility. This synergistic coordination eliminates interface problems and ensures smooth, long-lasting operation.
Our solution is fundamentally flexible and cost-effective, growing seamlessly with your requirements. You can start with a single display and expand indefinitely. Whether you are planning a single kiosk or want to operate a complex, Europe-wide network with thousands of displays, our software offers exactly the same comprehensive functionality for every size of company.
Digital screens are more eye-catching and appealing than static signs and offer a wealth of opportunities to attract potential customers. Information kiosks are ideal for displaying city information, product details, dynamic menus, directions, or as a platform for targeted advertising. Moving advertisements attract attention and increase the likelihood that the message will be noticed.
Digital steles and displays are the modern way of conveying information and enable seamless integration into a wide variety of industries and environments. They are ideal for retail chains, support city marketing, and assist companies in their communication.
Our solutions are weatherproof, robust, and suitable for all industries. Displays for continuous use are known for their robust construction and long service life. For outdoor use, we offer special outdoor displays that are weatherproof, vandal-proof, and UV-resistant to keep your content visible in all weather conditions.
Our software is powerful, flexible, and comprehensive, offering solutions for a wide range of communication requirements. With the CMS system, you can create, plan, and distribute content to all displays. And you can do it all from your browser.

Product advice, promotions, or campaigns as customer stoppers at the entrance. Displays can be equipped with touch functionality to enable interactive advice.

Digital city information, event announcements, emergency alerts, citizen information, or tourist directions—weatherproof, centrally controllable, and highly visible.

Interactive maps, points of interest, ticket information, and travel tips. Outdoor kiosks are ideal for train stations, hotels, ports, or tourist hotspots.

Digital advertising directly at the POS – ideal for snacks, coffee, or special promotions

Offers and services can be updated at any time—even with real-time data.
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Digital information pillars, signposts, reception areas, internal communication, or visitor information.
A digital stele is a freestanding display that digitally shows content such as videos, images, or text. Ideal for advertising, information, and interactive applications.
Retail, cities, gastronomy, tourism, businesses—practically anywhere, thanks to flexible content.
Yes, high-quality outdoor steles are completely weatherproof and designed for extreme conditions.
Yes, interactive applications can be easily implemented with touch functionality.
Freestanding indoors, bolted to a foundation outdoors, or individually integrated, depending on the location.
About the digital signage software or content management system.