In modern retail , it's not a question of "online or brick-and-mortar," but rather the quality of the connection between the two: availability, speed, service, and a shopping experience that remains consistent across different channels.
InStore Assistant (ISA) is Bütema's retail software designed precisely for this purpose: it brings sales advice, goods movement, inventory, price changes, reservations, omnichannel processes, and communication together in a central platform. And it's mobile, intuitive, and close to day-to-day business.
The result: less friction in the store, clearer processes between headquarters and the sales floor, and a personalized experience for customers at the point of sale.
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Retail software encompasses digital solutions that control store processes, bundle information, and support the customer journey from online contact to store visits. Especially when customer expectations are rising, footfall is declining, and service quality is becoming a differentiator, systems that work across channels are needed: inventory, orders, returns, prices, and communication must not be tied to a single channel.
Good retail industry software connects brick-and-mortar retail and e-commerce in such a way that employees always have the most important information at their fingertips and customers can switch seamlessly between touchpoints: inform, reserve, pick up, exchange, have it delivered.
The InStore Assistant mobile app is the operational heart of Bütema's solutions: employees scan barcodes directly on the sales floor, call up product details, check inventory in real time, and initiate processes ranging from consultation to goods movement.
This turns routine tasks into a smooth process: fewer trips, less waiting time, more room for genuine consultation, and better customer service.
The ISA consolidates data and processes from ERP, shop, and branch in a single interface. This makes an omnichannel strategy practically feasible: with consistent information regardless of whether the purchase starts online or ends in the store.
With ISA, omnichannel functions become real, lived store processes:
Order online (or via employee/terminal), send to branch, collect there, and notify for pickup. Pickup can be booked directly via ISA, without queuing at the checkout.
Check availability, reserve, receive order in store, set aside goods, confirm or cancel.
Order unavailable goods directly in the store. Delivery is conveniently made to your home or to the store, with payment made in the traditional way at the checkout or via payment integration on the mobile terminal.
Return online purchases in store, including the opportunity for alternative sales.
Store becomes a shipping point (also for same-day delivery): trigger order, pack, ship, keep status transparent.
This creates a seamless multichannel retail setup: each process flows into the next without any media discontinuity.
The ISA makes consulting noticeably better because employees don't have to "guess" during conversations ; instead, they know: the product detail page contains photos, price, description, matching additional items, looks, material, care instructions, or reduced prices. At the same time, after scanning the barcode, ISA immediately shows whether a size is available in the store or whether it can be ordered/reserved at the desired store or delivered to the customer's home.
When the customer card is scanned, customer data is displayed and maintained (e.g., address changes). New customer cards can be created directly. This makes consulting personal and processes reliable.
The InStore Assistant covers all key processes in modern retail:
Complete customer service with one app
Product details
(additional items, looks, material compositions, care instructions, and discounted prices)
Customer card
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Click & Collect
Click & Reserve
In-Store Order
Return to Retail
Ship from Store
Adjust prices locally or globally (item/range, promotion or permanent)
Central price change lists: automatically generated, layout according to customer specifications, digitally transmitted or printable
Local price changes by branch/regional management
Inventory correction via scan, item-based markdowns
Reservations "blocked" in inventory
Store order/ship-from-store entry
Re-sorting (central reorder)
Window book for visual merchandising (sorting for decoration)
Inventory
Overview of open reservations including transfers, Click & Reserve orders, canceled transactions, uncollected Click & Collect packages (tracking & returns)
Temporarycustomer reservations
Gift baskets & wedding registries (individual reservation number + visual identification, longer duration)
Goods receipt (individual items to full truckloads)
Goods issue & shipping (pallets to individual items)
Stock transfers (store↔store / store↔online)
Central & store-side returns
Storage & seasonal storage
Messages as a "bulletin board" with channels, attachments (images/PDF/video), and comments
Communication Center Chat: Text & files; plus sending of processes/information (item details, Click & Collect orders, digital signage media) directly in the chat
Mobile printing (hang tags, insert labels, price tags, cardboard labels)
Stationary printing (delivery notes, return slips, posters, confirmations, picking lists)
Customized layouts; automatic barcodes; logos, currencies, base price regulations, etc. can be integrated
Connection via Bluetooth/network; mobile printers can be connected to any device via QR code
Pay directly on the sales floor: no queuing, one customer advisor from consultation to checkout
Cashless payment methods (EC/credit card, vouchers, etc.)
Small, lightweight, mobile terminal with packing table/service point for unlocking and bagging
Device/scanner partners (e.g., Honeywell, Zebra) including peripherals
Lifecycle service: ordering, staging, repair, maintenance, disposal/recycling
Ready-to-use delivery directly to the store
Our own support and technical teams ensure that faulty MDE devices are back up and running as quickly as possible.
Regardless of whether the problem is software or hardware related.
Numerous clients already rely on Bütema Digital Signage.
Robert Ley
Euskirchen
Baby One
Münster
aporadix GmbH
Brilon
Gymnasium St. Christophorus
Werne
Edeka Paul
Billigheim-Ingenheim
Mayer Butcher Shop
Ilsfeld
The InStore Assistant adapts flexibly to any retail environment. Whether in a single store or a chain of stores—wherever advice, availability, and customer satisfaction count, ISA supports employees in their daily sales activities.
It optimizes processes, combines sales and service, and thus creates a shopping experience that impresses across different channels. From advice to checkout, processes become simpler, faster, and more customer-oriented—thanks to multi-channel retailing at the highest level.
It combines all processes in one app and offers mobile support for sales, service, and logistics—fully integrated into your system landscape.
For retailers of all sizes who want to implement omnichannel efficiently and reach customers across multiple channels.
Bütema supports you from analysis and implementation to rollout—including training and support.
Whether you want to digitize a single branch or network an entire store network, Bütema Retail Software is your foundation for future-proof retail.
Contact us now and experience InStore Assistant live. Our experts will advise you personally—individually, solution-oriented, and practically.
