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In 2023, the Nürtingen-based fashion label Luisa Cerano planned to open a pop-up store in Stuttgart's Dorotheen Quartier, which was to be open in September and October 2023. The aim was to present an exclusive capsule collection created to mark the brand's 25th anniversary. In close collaboration with artist Monica Menez, an artistic project was launched that digitally and innovatively staged the capsule collection. The store was to combine fashion, art, and gastronomy in a unique space. In order to optimally implement the concept of "augmented reality goes fashion"digitally, Luisa Cerano sought a digital solution to impressively showcase both the fashion and the artistic collaboration.
The goal was to combine fashion, art, and technology into a unique visual experience. Luisa Cerano wanted to design the pop-up store as a gallery and interactive experience space that appeals to customers through digital elements and offers a modern shopping experience. Bütema was selected as the technical partner to realize the digital implementation of this vision and to optimally support the artistic vision.
Bütema equipped the pop-up store with a total of 11 digital signage displays and 2 interactive touch mirrors. These modern technologies enabled customers to experience the exclusive collection in a completely new, interactive way. Bütema's digital signage software ensured optimal presentation of the content. In addition to high-quality video content, interactive elements helped to impressively showcase the capsule collection and the artistic work of Monica Menez. The touch mirrors in particular offered customers an innovative way to discover fashion, art, and digital technology in a new way.
Luisa Cerano's pop-up store was a huge success and represented an innovative fusion of fashion, art, and technology. Bütema's digital signage solution helped take the shopping experience to a new level and presented the fashion collection in an interactive and immersive way. The successful partnership between Luisa Cerano and Bütema underscores the importance of modern technologies in creating an unparalleled visual experience and presenting the brand in a forward-looking, digital way.
Luisa Cerano relies on the following services in Bütema AG's proof of concept:
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