Retail media is an innovative form of advertising in which brands advertise directly on the websites, apps, and digital ads of retailers and e-commerce platforms. This method enables brands to target their audience where they are already in the mood to buy.
With our digital signage software package, you can get started right away and benefit from our advertising partners.
You only select the advertisements that are of interest to your target group. Inappropriate advertising clips can be rejected.
Revenue from the sale of advertising space helps cover the costs of digital displays. This makes retail media an effective marketing tool and a worthwhile investment.
The most important aspect of integrating retail media is to incorporate advertising that is tailored to the target audience and offers added value for customers, retailers, and advertisers. This leads to increased advertising relevance, a better customer experience, and ultimately to higher sales.
Advertising at the point of purchase: Brand advertising takes place exactly where customers shop—on online marketplaces, in retailers' online stores, or at the point of sale in brick-and-mortar stores. This is where brands encounter a high purchase intent, as customers are actively searching for products.
Growth market: Retail media is one of the fastest-growing areas in digital marketing, especially in Germany.
Retail media is suitable for every industry, whether it's a supermarket or a modern fashion store.
Digital displays at cash registers and in aisles show current offers and commercials to attract customers' attention and encourage them to buy.
Screens in shop windows and changing rooms showcase the latest collections and styling tips, inspiring customers and encouraging purchases. Retail media is used to display targeted ads, such as advertisements for gyms aimed at younger customers.
Digital displays provide directions and information about events. Third-party advertising generates additional revenue.
Digital displays at gas pumps or in gas stations show advertisements and special offers, making good use of customers' waiting time and encouraging spontaneous purchases.
Digital signage displays inform parents about products from available brands. Retail media is used to integrate topics such as domestic help services or tutoring that are of interest to the target group.
In bathrooms, gyms, or hotels, digital signage displays show offers and events. Retail media can be used to display relevant advertisements, such as for regional leisure activities or wellness products. This creates added value for guests and additional revenue for operators.
The main difference between DOOH and retail media lies in their area of application and their objectives:
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Learn more about retail media and find out how you can optimize your advertising campaigns. Schedule a no-obligation demo appointment now and discover the basics and benefits in a short meeting. We look forward to showing you how retail media can take your marketing to the next level.
All questions and answers about retail media
Retail media is an innovative form of advertising in which brands advertise directly on the websites, apps, and digital ads of retailers and e-commerce platforms. This method enables brands to target their audience where they are already in the mood to buy.
Increased customer loyalty: Interactive and appealing advertising improves the shopping experience and strengthens customer loyalty. Customers feel addressed by relevant and personalized content.
Amortization of digital investment costs: Revenue from the sale of advertising space helps to cover the costs of digital displays. Retail media is therefore an effective marketing tool and a worthwhile investment.
Targeted approach: Advertising agreements enable companies to reach their target groups precisely with relevant and personalized content. This happens directly at the point of purchase, where the intention to buy is highest.
Efficient advertising campaigns: Targeted placement of advertising content minimizes wastage and increases the efficiency of campaigns. Advertising messages have the desired effect exactly where they are most needed.
Competent retailer perception: Customers perceive retailers who use retail media as competent and customer-oriented, which leads to better perception and stronger customer loyalty.
In order to automatically display retail media via digital signage, the integration of external partners is necessary. Bütema AG therefore offers a connection to Framen GmbH.
Framen is a leading provider of digital advertising and enables targeted advertising content to be distributed via a network of screens at various locations. This allows companies to deliver their advertising messages precisely and effectively to their target groups and maximize the reach and efficiency of their campaigns.
We are happy to answer any further questions you may have about retail media and digital signage.
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