Le Crobag was looking for a contemporary solution to modernize its brand image in high-traffic locations and communicate its offerings in a flexible, clear, and effective manner. The challenge was to develop a solution that could be integrated into a wide variety of locations while ensuring a consistent look and feel across the entire branch network.
Gemeinsam mit Wedeko wurde ein Digital Signage Konzept entwickelt, das bewusst auf Skalierbarkeit ausgelegt ist. Statt einzelner, isolierter Installationen entstand ein rollierendes Gesamtsystem, bei dem kontinuierlich neue Standorte angebunden werden. Hardware, Software und Content Produktion greifen dabei nahtlos ineinander, zentral gesteuert und aus einer Hand.
In den Filialen kommen überwiegend Konfigurationen aus drei bis vier rahmenreduzierten Displays zum Einsatz, die teilweise über Eck installiert sind. Diese Anordnung erzeugt eine hohe Fernwirkung und lenkt gezielt Aufmerksamkeit auf das Sortiment.
The displays show dynamic, animated content, ranging from seasonal offers and classic baked goods to vegetarian options. Design and content creation are handled by Bütema's in-house agency team.
A striking example of the flexibility of the concept is Le Crobag's first veggie store in Cologne Central Station. Eight 37-inch stretch displays were installed there, blending harmoniously into the new green store concept with its wooden front. Wedeko developed the animated menu and visual content for the purely vegan and vegetarian range.
The project demonstrates how digital signage can be strategically conceived in the catering environment: as a scalable overall concept rather than an individual measure. The combination of standardized technology, centralized content, and continuous expansion exemplifies the solution approach of Bütema and Wedeko.
The digital signage network ensures a consistent, modern appearance at all locations and enables flexible, centralized control of content. Le Crobag benefits from increased attention at the point of sale, clear communication of offers, and a contemporary brand presence in high-traffic locations.
•Industry: System catering
•Services: Digital signage, digital menu boards, content design and production
•Special features: Reduced-frame displays, scalable overall system
Sign up here for our monthly newsletter. New products, application examples, trade fair innovations, and collaborations with partners are presented here.
