Together with our Wedeko brand, we have implemented a comprehensive digital signage project for the Le Crobag franchise chain. In over 100 locations—particularly in large cities, train station areas, and airports—we installed frameless displays, mostly in configurations of three to four devices side by side. This allows us to create a modern, eye-catching appearance directly at the point of sale.
Our concept combines proven hardware with dynamically prepared content. The displays show changing, animated content created by our in-house agency team—from seasonal offers to baked goods and vegetarian options, all in high-quality designs by Bütema and Wedeko.
A particular highlight are our frameless displays, which we strategically place around corners to create an inviting, contemporary aesthetic and ensure maximum visibility in the room. The 5-item menu board is particularly eye-catching, with the display impressively unfolding across several displays.
Our project is deliberately designed as a rolling expansion: new locations are constantly being added and the digital infrastructure is growing steadily. Instead of equipping individual branches in isolation, we rely on a scalable overall concept that perfectly combines digital signage hardware, software, and content production—all from a single source.
With this digital signage network, we are strengthening Le Crobag's brand image in the long term, especially in the area of the veggie concept. We equipped the first veggie store in Cologne Central Station with eight 37-inch stretch displays, which harmonize perfectly with the new green store concept and its wooden front. Wedeko developed the animated menu and visual content for the purely vegan and vegetarian product range.
"With the reduced-frame displays and animated content, we are not only attracting attention, we are also making the shopping experience at Le Crobag more modern and harmonious than ever before, both visually and in terms of content."
According to Lutz Hollmann-Raabe, CSO & COO of Bütema AG.
LeCrobag relies on the following services from our Wedeko brand.
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