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KIra – the shopping assistant for your store

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Kira Shopping Assistant

End customer support via QR code: advice in your pocket

KIra (Artificial Intelligence Retail Assistant) is the personal shopping assistant for brick-and-mortar retailers. Customers simply launch the web-based app on their own smartphone using a QR code. No installation, no registration, ready to use immediately. Right at the shelf, they get answers about items, sizes, availability, and many other topics.

With KIra , the smartphone becomes a digital advisor that is available around the clock and noticeably improves the shopping experience. This creates a connection between digital information and personal advice that inspires and makes brick-and-mortar retail more modern, service-oriented, and measurably more successful.

Instore Assistant App from Bütema

What is a shopping assistant?

A shopping assistant is an AI-powered application that provides customers with real-time support in stores. Instead of waiting for a sales assistant, customers receive immediate, accurate information about products, variants, prices, and availability.

KIra uses artificial intelligence to understand questions in natural language and provide targeted answers. This turns a sales shelf into an interactive point of contact that offers guidance and actively helps with purchasing decisions.

Unlike chatbots in online stores, KIra operates where decisions are made: in the store. This enhances the customer experience and has been proven to increase conversion rates.

benefits

Why Kira is convincing in brick-and-mortar retail

Brick-and-mortar retail thrives on advice, service, and proximity. KIra expands these strengths with digital intelligence and efficiency.

Better shopping experience

Customers find what they are looking for faster and receive recommendations that are truly relevant. This increases satisfaction and brand loyalty.

More deals

Through alternative suggestions and additional recommendations, KIra improves decision quality and increases the conversion rate.

Omnichannel bridge

KIra links the store's product range with the online shop. If an item is unavailable, KIra shows alternatives or refers to the online purchase.

Easy to use

No download, no registration. KIra works immediately. Secure, intuitive, and browser-based.

How AIra works technically

KIra is a browser-based web app that is activated directly in the store via QR code . After scanning , a chat window opens where customers can ask questions or select products.

The AI in the background is currently based on the large language model GPT-4. It understands natural language, interprets it in context, and links the query to data from merchandise management, PIM systems, or online shops. This enables KIra to provide information on stock, colors, variants, and cross-selling products in real time.

Technical highlights:

Starts on any smartphone, regardless of the operating system

Secure cloud architecture based on Microsoft Azure

Easy integration via standardized interfaces

Data protection compliant and low maintenance

Ongoing optimization through anonymized usage data

This allows KIra to be quickly and flexibly integrated into any retail environment without complex IT projects or additional hardware.

Our retail products

Kira and ISA: clear division of roles

Both systems complement each other perfectly: KIra handles customer dialogue, while ISA takes care of internal processes.

The result is seamless interaction between people and technology.

Woman scans a QR code printed on a green surface indoors with her smartphone.

KIra is designed for end customers

It answers questions, helps with orientation in the store, and enables independent information gathering.

A saleswoman holds a blue skirt on a hanger while a customer points her smartphone at the garment.

ISA – the InStore Assistant for sales staff

ISA provides support with advice, stock inquiries, and orders.

Free Consultation

We look forward to hearing from you at

Please feel free to provide us with some details about your project so we can prepare a no-obligation quote for you. We'll get back to you right away.

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Areas of application and practical examples

KIra can be used in all retail sectors. Wherever customers expect advice and information. It supports customers in every industry, provides guidance, and ensures a modern, informative shopping experience.

Fashion Retail

Sizes, colors, styling tips, or availability in other stores. Customers can even call an employee for assistance directly from the fitting room if necessary.

Consumer electronics

Technical data, accessory suggestions, or warranty information.

Home & Living

Filter by style, material, or price range, as well as recommendations for suitable products.

Drugstore and pharmacy

Product comparisons based on ingredients or intended use.

Sports and outdoor activities

Size finder, usage recommendations, and cross-selling suggestions.

DIY - Hardware stores and garden centers

Finding the right material or price range and recommendations.

Features that customers really use

Product search in chat

A description or scan is sufficient. Kira finds variants and alternatives thanks to intelligent AI technologies.

Store navigation

"Where can I find...?" Kira shows you the way—like a personal shopping assistant.

Notify employees

Customers can request an employee directly from the application. For example, in the changing room or at the shelf.

Omnichannel campaigns

Reserve, order online, or share product information. All in one interface.

multilingualism

Automatic language detection for international customers.

Anonymous use

No login, no data entry, no tracking: service without barriers.

benefits

Benefits for retailers

KIra can be used in all retail sectors. Wherever customers expect advice and information. It supports customers in every industry, provides guidance, and ensures a modern, informative shopping experience.

Relief for sales staff

Kira answers standard questions, giving the team more time for personal consultations.

More efficient sales areas

Customers find what they are looking for themselves. This reduces waiting times and improves space productivity.

Data-driven insights

Frequent searches provide valuable insights into customer interests, gaps in the product range, and potential for consultation.

Strengthening the brand

A digital service such as KIra underscores innovative strength and future orientation.

Quick introduction

No additional hardware, minimal training, high customer acceptance.

FAQs about the KIra Shopping Assistant app

What is a shopping assistant?

A digital AI assistant that supports end customers in stores via chat. From availability to recommendations.

How can AI help with purchasing?

AI technologies process language, link product and inventory data, and deliver personalized responses in real time.

What are the tasks of an AI assistant?

Answer questions, present alternatives, encourage additional sales, and refer customers to employees if necessary.

How does an AI assistant work?

Start with a QR code, ask a question, large language models analyze the request and deliver precise results from the retailer's systems.

Free Consultation

Test now and increase conversion at the point of sale

Experience KIra live in your store. Arrange a no-obligation demo now and discover how easily the digital shopping assistant can be integrated into your sales area.

KIra shows how modern AI technology strengthens brick-and-mortar retail. With satisfied customers, motivated teams, and demonstrably better conversion rates.

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