We develop software, processes, and workflows to enhance the emotional appeal, provide guidance, and ensure the optimal execution of shopping experiences in retail. We focus just as much on delivering the perfect consumer experience and achieving the best possible integration into the store concept as we do on supporting customer service representatives through sales apps.
In this way, we deliver a modern shopping experience for our customers and provide our partners with optimally tailored store processes to improve foot traffic, sales per receipt, and inventory management.
Since 2025, the Wedeko brand has been part of Bütema AG, which has allowed us to further strengthen our market position and expand our presence into additional industries.
Our team currently consists of 95 employees. We have been headquartered in Bietigheim-Bissingen since 2010 .
In 2025 , our revenue reached 18.1 million euros.
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CEO, Chairman of the Board of Directors
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chief technology officer
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When developing new products and services and supporting existing customers, we ensure that any impact on the environment and climate is kept to a minimum and that our products make a positive contribution to environmental and climate protection for our customers.
Bütema AG sees itself as an active member of society and is therefore involved in a variety of ways. Among other things, we make donations and engage in other forms of social commitment. We do not make financial contributions to political parties, party-affiliated or party-like organizations, or to elected officials or candidates for political office in Germany or abroad.
Equal opportunity and the rejection of discrimination are firmly anchored in our corporate values. No one is discriminated against on the basis of gender, age, skin color, culture, ethnic origin, sexual identity, disability, religious affiliation, or worldview.
We respect internationally recognized human rights, dignity, and personal rights and support their observance. We are committed to fair working conditions, including remuneration, working hours, and privacy protection.
We ensure a healthy and safe working environment for our employees. Occupational safety and health protection are integral parts of all operational processes from the outset—even in the planning phase—and are incorporated into the technical, economic, and social considerations of each partner.