Digital signage is now a central component of modern corporate communications. Digital screens allow content to be displayed flexibly, attractively, and in real time at the point of sale. Whether product videos, service information, or interactive applications, digital content creates added value precisely where customers make their decisions.
Bütema AG offers you a scalable complete solution that intelligently combines software, hardware, and managed services. Reliable, cost-efficient, and ideal for every industry.
Companies are faced with the challenge of communicating ever faster and more precisely. Static advertising media have their limitations: long production times, no possibility of updating, little visual dynamism. Digital signage solves these problems and opens up new communication possibilities.
Digital screens attract much more attention, as moving content and strong visuals are much more noticeable than printed posters. They make it possible to precisely control digital advertising and service information, schedule it, and tailor it to target groups. This allows for flexible consideration of campaign location, time of day, visitor frequency, or seasonal characteristics.
Companies benefit from:
central information provision for all locations
Cost efficiency through the elimination of printing and logistics
Interactivity in touch applications
dynamic advertising messages that can be updated at any time
a modern, professional brand image
Measurable results through integrative data analysis
Digital signage is therefore much more than just a display: it is a strategic communication solution.
Bütema AG's cloud-based software manages all digital content centrally, securely, and automatically. It is intuitive to use and is equally suitable for small teams and large branch networks. The software offers complete functionality right from the start, regardless of the number of displays.
Key features include:
• Planning, control, and playback of digital content
• Tag-based rules for dynamic playback logic
• Role and rights management for large teams
• AI-supported media analysis for content optimization
• MicroApps for interactive touch experiences
• Connection to external data sources such as social media, weather, news, or retail media
• Microsoft Azure hosting for maximum security and scalability
The software enables clear content structuring, intuitive usability, and maximum stability in daily operation. It can be used to implement all kinds of communication solutions, from simple displays to complex real-time scenarios.
The complete solution includes professional displays designed for 24/7 operation. They offer high image quality, robust workmanship, and reliable operating times. Bütema AG offers a wide selection of digital screens that are precisely tailored to the respective application.
These include:
• Classic digital signage monitors for indoor use
• Interactive touch displays for consulting, self-service, or product finder
• High-brightness displays for shop windows
• Large-format LED walls for indoor and outdoor use
• Outdoor displays with protection against weather, UV light, and vandalism
• Special solutions such as kiosk systems or steles
• Shop window displays that can also be operated from outside
This hardware forms the basis for digital communication in retail, businesses, public buildings, and restaurants. It enables razor-sharp images and reliably transmits digital content over long periods of time.
The success of digital signage depends largely on the content. Digital content must be professionally designed, technically correct, and strategically planned. Bütema AG supports you in this by running all content processes centrally via the software and controlling them automatically for all displays.
This allows campaigns to be updated at the touch of a button – on a daily basis, location-specific, or based on defined rules. Companies benefit from greater relevance, better customer guidance, and faster responsiveness.
Digital signage works best when technical processes remain invisible. Bütema AG's managed service ensures that your digital signage system runs smoothly at all times. All players and displays are continuously monitored. Updates, maintenance, and troubleshooting are performed in the background.
The managed service includes:
• Proactive monitoring of all devices
• Automatic fault analysis
• Regular software updates
• Software support within 8 hours
• Personal support contact
• Hosting and backup of data in the cloud
• 48-hour on-site replacement of defective devices
This service significantly reduces the burden on internal resources and ensures that digital signage remains reliable and trouble-free.
The big advantage: you can concentrate fully on content and strategies. Bütema AG takes care of all the technical aspects.
Less technical effort required during operation
Fast response times in the event of malfunctions
Long-lasting hardware thanks to professional maintenance
High reliability over many years
Digital signage offers numerous advantages that are noticeable in day-to-day business. In addition to cost efficiency, flexibility also plays a decisive role. Content can be customized at any time, whether seasonal, local, or relevant to specific target groups.
Further advantages:
This structured process ensures a smooth start and long-term stability.
Location analysis, goal definition, industry requirements, content strategy
Choosing the right hardware, software architecture, before-and-after views
Installation, setup, content creation, employee training
Content planning, player monitoring, and ongoing optimization
Troubleshooting, managed service, and continuous development
Bütema solutions are used across a wide range of industries. From interactive product presentations and visitor information to employee communication: digital signage increases reach, customer loyalty, and efficiency.
Digital shop windows, POS displays, and daily campaigns with product data from the merchandise management system.
City information, events, orientation systems.
Digital menu boards and special offer displays – can be updated instantly, even for chain stores.
Display of waiting times, appointments, and service information in medical practices and clinics.
Internal communication, security, and employee information.
Interactive information terminals, guest services, and entertainment offerings.
Bütema AG has been successfully supporting digital signage projects of various sizes for many years, from individual locations to Europe-wide rollouts. This combination of technical expertise and genuine service orientation ensures the long-term success of digital signage.
Robert Ley
Euskirchen
Baby One
Münster
aporadix GmbH
Brilon
Gymnasium St. Christophorus
Werne
Edeka Paul
Billigheim-Ingenheim
Mayer Butcher Shop
Ilsfeld
City of Schopfheim
Baden-Württemberg
spa and health center
Bad Klosterlausnitz
Gasser Brothers Bakery and Pastry Shop
Brixen, South Tyrol
Carolus Thermal Baths
Aachen
Gymnasium St. Christophorus
Werne
Edeka Paul
Billigheim-Ingenheim
Mayer Butcher Shop
Ilsfeld
Robert Ley
Euskirchen
Baby One
Münster
Gymnasium St. Christophorus
Werne
Edeka Paul
Billigheim-Ingenheim
Digital signage refers to digital signage consisting of displays, players, and software for displaying images, videos, and interactive content.
Digital signage software starting at €12 per month. Hardware depends on the selected display.
A device that reliably displays digitally controlled content on the screen.
Software → Player → Display. Content is managed centrally and played automatically.
Greater attention, flexible adaptability, cost efficiency, interactivity, and a modern form of digital advertising.
