Digital signage is now a central component of modern corporate communication. Digital screens allow content to be displayed at the point of sale in a flexible, eye-catching manner and in real time. Whether product videos, service announcements, or interactive applications: digital content adds value exactly where customers make their decisions.
Bütema AG offers you a scalable, comprehensive solution that intelligently combines digital signage software, hardware, and managed services. Reliable, cost-effective, and ideal for every industry.
Companies face the challenge of communicating ever more quickly and precisely. Static advertising materials have their limitations: long production times, inability to be updated, and little visual dynamism. Digital signage solves these problems while simultaneously opening up new possibilities for communication.
Digital screens attract significantly more attention, as moving content and striking visuals are perceived much more effectively than printed posters. They make it possible to precisely control, schedule, and tailor digital advertising and service information to specific target audiences. This allows for flexible consideration of campaign location, time of day, visitor traffic, or seasonal factors.
Companies benefit from:
central information provision for all locations
Cost efficiency through the elimination of printing and logistics
Interactivity in touch applications
dynamic advertising messages that can be updated at any time
a modern, professional brand image
Measurable results through integrative data analysis
Digital signage is therefore much more than just a display: it is a strategic communication solution.
Bütema AG’s cloud-based software manages all digital content centrally, securely, and automatically. It is intuitive to use and is equally suitable for small teams and large retail chains. The software offers full functionality right from the start, regardless of the number of displays.
Key features include:
• Planning, control, and playback of digital content
• Tag-based ruleset for dynamic playback logic
• Role and permission management for large teams
• AI-powered media analytics for content optimization
• MicroApps for interactive touch experiences
• Integration with external data sources such as social media, weather, news, or retail media
• Microsoft Azure hosting for maximum security and scalability
The software enables clear content structuring, intuitive usability, and maximum stability in daily operations. It can be used to implement communication solutions of all kinds—from simple ads to complex real-time scenarios.
The complete solution includes professional displays designed for 24/7 operation. They offer high image quality, rugged construction, and reliable uptime. Bütema AG offers a wide selection of digital screens that are precisely tailored to their respective applications.
These include:
• Classic digital signage monitors for indoor use
• Interactive touch displays for consultation, self-service, or product finders
• High-brightness displays for storefronts
• Large-format LED walls for indoor and outdoor use
• Outdoor displays with protection against the elements, UV light, and vandalism
• Specialized solutions such as kiosk systems or freestanding displays
This hardware forms the foundation for digital communication in retail, businesses, public buildings, and the hospitality industry. It delivers crystal-clear images and reliably displays digital content over long periods of time.
The success of digital signage depends largely on the content. Digital content must be professionally designed, technically sound, and strategically planned. Bütema AG supports you in this by ensuring that all content processes run centrally through the software and are automatically controlled for all displays.
This allows campaigns to be updated at the push of a button —up-to-date daily, location-specific, or based on defined rules. Companies benefit from greater relevance, better customer guidance, and faster responsiveness.
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Digital signage works best when the technical processes remain invisible. Bütema AG’s Managed Service ensures that your digital signage system runs flawlessly at all times. All players and displays are continuously monitored. Updates, maintenance, and troubleshooting are performed in the background.
The Managed Service includes:
• proactive monitoring of all devices
• automatic fault analysis
• regular software updates
• Software support within 8 hours
• Personal support contact
• Cloud-based hosting and data backup
• On-site replacement within 48 hours for defective devices
As a result, the service significantly reduces the burden on internal resources and ensures that digital signage remains reliable and trouble-free in operation.
The big advantage: you can concentrate fully on content and strategies. Bütema AG takes care of all the technical aspects.
Less technical effort required during operation
Fast response times in the event of malfunctions
Long-lasting hardware thanks to professional maintenance
High reliability over many years
Digital signage offers numerous advantages that are noticeable in day-to-day business. In addition to cost efficiency, flexibility also plays a decisive role. Content can be customized at any time, whether seasonal, local, or relevant to specific target groups.
Further advantages:
This structured process ensures a smooth start and long-term stability.
Location analysis, goal definition, industry requirements, content strategy
Choosing the right hardware, software architecture, before-and-after views
Installation, setup, content creation, employee training
Content planning, player monitoring, and ongoing optimization
Troubleshooting, managed service, and continuous development
Bütema solutions are used across a wide range of industries. From interactive product presentations and visitor information to employee communication: digital signage increases reach, customer loyalty, and efficiency.
Digital shop windows, POS displays, and daily campaigns with product data from the merchandise management system.
City information, events, orientation systems.
Digital menu boards and special offer displays – can be updated instantly, even for chain stores.
Display of waiting times, appointments, and service information in medical practices and clinics.
Internal communication, security, and employee information.
Interactive information terminals, guest services, and entertainment offerings.
Bütema AG has been successfully supporting digital signage projects of various sizes for many years, from individual locations to Europe-wide rollouts. This combination of technical expertise and genuine service orientation ensures the long-term success of digital signage.
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spa and health center
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Brixen, South Tyrol
Carolus Thermal Baths
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aporadix GmbH
Brilon
Gymnasium St. Christophorus
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Edeka Paul
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Robert Ley
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aporadix GmbH
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Gymnasium St. Christophorus
Werne
Digital signage refers to digital signage consisting of displays, players, and software for displaying images, videos, and interactive content.
Digital signage software starting at €12 per month. Hardware depends on the selected display.
A device that reliably displays digitally controlled content on the screen.
Software → Player → Display. Content is managed centrally and played automatically.
Greater attention, flexible adaptability, cost efficiency, interactivity, and a modern form of digital advertising.
