Digital signage content determines whether your message really gets across on digital displays. Whether passers-by stop in their tracks. Whether customers take advantage of an offer. Or whether the advertising screen in the background is overlooked.
For content to be effective, it must be clearly designed, technically correct, and perfectly tailored to the target audience. This is exactly where Bütema AG comes in with a strong in-house content service that ensures professional, dynamic, and brand-compliant digital content.
Digital displays attract attention, but only with the right content. Professionally designed digital signage content conveys emotions, information, and sales impulses. It makes your brand presence visible, creates added value for customers, and increases the impact of your digital advertising space.
Whether in retail stores, restaurants, municipalities, or corporate buildings: without high-quality content, no digital signage solution can reach its full potential.
Many companies waste potential because their content is poorly designed or technically unsuitable.
Outdated or unclear content
Too much text. Important messages get lost in the mix.
Incorrect resolutions, format errors, or aspect ratios
No clear message or restless design
No consistent branding, no templates
Different layouts across different advertising spaces
Not dynamic enough or not up to date
No structured use of a content management system (CMS)
Professional digital signage content always starts with clarity, technical precision, and a well-thought-out concept.
Successful content always depends on the company, the industry, and the situation at the location. What works in retail is often unsuitable for a bakery, a community, or a gym. Digital content must therefore be precisely tailored to the target group, message, and context of use.
Examples by industry:
Campaigns, promotions, product highlights, price advantages, social media integration, brand worlds
Citizen information, event overviews, digital notices, service information
Menu boards, daily specials, snack promotions, short animations, allergens
In addition to the message itself, the design and technical format also determine the impact. The following are particularly suitable for digital displays:
• Static graphics (JPG, PNG)
• Short videos & loops
• Animated elements for added dynamism
• Templates for quick campaigns
• Social media feeds
• Weather and news feeds
• Data-based content
• Content for portrait and landscape formats
• Zone divisions on information pillars and advertising screens
• Dynamic content that changes according to the time of day or location
These formats offer maximum flexibility, from simple, budget-friendly solutions to elaborate, highly dynamic content.
To help us design your digital signage content optimally, the following materials will assist us in our preparations:
• Logo, CI specifications, colors, fonts
• Existing image material or product images
• A clear message or offer idea
• Information about the target group and location
• Details about the digital signage displays used (portrait format, landscape format, LED, size)
We are happy to provide support right from the concept phase to ensure that content is perfectly tailored to your advertising space.
With its in-house agency, Bütema AG offers comprehensive creative and design services specifically for digital signage. We design, plan, produce, and maintain content for a wide range of industries and applications.
Good content doesn't have to be elaborate, but it does need to be professionally produced.
Clarity over complexity
Maximum of 3 key messages per piece of content
High legibility from a distance of 3–5 meters
Strong contrasts for better visibility
Consistent branding: logo, colors, shapes
Meaningful animations, not too many
Social media integration increases relevance
Templates for quick updates
Short loops for shop windows and outdoor areas
Through clear messages, good readability, professional design, and regular updates.
The content is not created in the CMS itself, but in a design program such as Canva or Adobe. Graphics, videos, or templates are produced there. The content management system (CMS) is then used to upload, plan, structure, and play the finished content on your digital signage displays.
It enables templates, easy editing, quick updates, and consistent designs.
Videos, graphics, animations, social media content, notices, menu boards, product highlights, and much more.
All common media formats: images, videos, feeds, animations, and interactive touch elements.
