Bütema AG and GALERIA launch digital retail AI assistant

Together with GALERIA, we are introducing an innovative AI-powered assistant that takes the shopping experience to a whole new level. The test phase is underway in the women's lingerie department of the GALERIA store in Bonn – with exciting features for customers and sales teams alike.

How does the AI assistant "Verena" work?

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Customers can interact directly with "Verena" via QR codes in the changing rooms. A simple scan with a smartphone is all it takes to use various services:

• Employee support: Customers can call a sales assistant via chat. The request is received by the "KARL" sales assistant app, which is already in use at GALERIA. This allows the team to respond efficiently and avoid duplicate processing.
• Product information at a glance: By scanning the QR code, customers immediately receive all relevant information about the item—including available sizes, alternative colors, and matching recommendations.

Innovative technology at the point of sale

In addition, an LED poster was installed to promote the digital assistant directly in the department. The technology behind "Verena" is based on the integration of ChatGPT and enables smooth interaction in any language.

Our goal is to reduce the workload on sales teams while improving customer service. With this forward-looking solution, we are continuing to drive forward the digitalization of brick-and-mortar retail—and creating an even more convenient shopping experience.

Stay tuned for more insights into our digital retail solutions!

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