Digital signage in the butcher's shop – modern customer communication

Digital solutions for craftsmanship quality

At a time when purchasing behavior is constantly changing and demands on the point of sale are increasing, new impetus is also needed in traditional trades. The Wellhäuser butcher's shop in Ravensburg shows how the right digital signage solution can not only make a business appear more modern, but also enable it to operate in a more economically flexible and customer-oriented manner.

Challenge: Preserving tradition while remaining economically viable

Butcher shops today face several challenges:

• You need to reach younger target groups,
• Provide information faster,
• Promote campaigns flexibly and
• while maintaining a professional and high-quality appearance.

Printed posters, signs, and manual price changes take time and quickly become outdated. The Wellhäuser butcher shop was therefore looking for a solution that was visually appealing, easy to use, and offered more flexibility in everyday life.

The solution: Digital signage from Wedeko

Together with Wedeko, a concept was developed that is perfectly tailored to the premises and requirements of the butcher's shop. Among other things, the following were implemented:

• Digital menu boards in the sales area: Ideal for daily specials, product information, or changing lunch menus.
• Shop window display for external communication: A real eye-catcher even outside opening hours – passers-by stop and become curious.
• Central content control: Content can be easily customized or updated by the Wedeko team.

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The advantages at a glance

• Flexibility: Content can be updated on a daily basis—without printing costs or loss of time.
• Modern appearance: The screens look high-quality and professional, and attract attention.
• Target group appeal: Younger customers in particular are more likely to be attracted by digital media.
• Comprehensive service: Wedeko provides consulting, technology, software, and support from a single source —including personal training.
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Conclusion: Digital signage as a success factor for specialist retailers

Digital signage is no longer just for large retailers or gas stations. Smaller, owner-operated specialty stores such as butchers, bakeries, and delicatessens also benefit from the advantages of digital communication at the point of sale.

With the right solution—individually planned, professionally implemented, and easy to use—digitalization becomes a real success factor.

👉 Would you also like to modernize your butcher shop?

We are happy to advise you—on site, individually, and personally.
➡️ Contact us now with no obligation.

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