The new Content Designer is fully integrated into the Bütema Digital Signage CMS. Templates, layouts, and complete content sections can be designed, edited, and published directly in the software. External graphics programs or additional design tools are not required.
Both static digital signage promotions and animated content are created. Images, text, shapes, and design elements are added by the user and processed in the Content Designer. Changes are visible immediately and can be played out centrally for individual displays, locations, or entire branch networks.
The key added value of the Content Designer lies not in the pure design of graphics, but in the direct connection between design and automated information. Functions such as these are not available in classic graphics programs:
In conventional graphics programs, such content must be designed statically, updated manually on a regular basis, and re-exported. Content Designer, on the other hand, integrates this information directly from external sources and keeps it up to date automatically. Content such as weather and time adjusts itself automatically.
The Content Designer combines classic static content with animated elements and dynamic data. This creates content that is not only visually appealing, but also remains up to date.
Prices are managed centrally via a database. Changes are made directly in Content Designer and automatically applied wherever the respective product is used in the content. This reduces manual effort and ensures consistency.
The Content Designer is aimed at companies that want to manage their digital communications independently. Marketing and sales teams save time, reduce their dependence on external tools, and retain full control over content and timeliness.
At the same time, the content designer ensures a consistent brand image. Once defined, layouts and design guidelines can be used across all content and ensure consistent visual communication.
Experience the Content Designer live at EuroShop 2026
We look forward to presenting the new Content Designer live for the first time and showing how automated, dynamic content is created directly in the digital signage system.
EuroShop 2026 | February 22–26 | Düsseldorf
Hall 6, Booth E61
What is a content designer in the digital signage field?
Content Designer is an integrated tool for creating and managing digital signage content directly within the CMS. Users can use it to design and edit static and animated content and publish it immediately to displays—without the need for additional graphics programs or external design software.
What are the benefits of an integrated content designer?
An integrated content designer simplifies content creation and saves time in day-to-day operations. Content can be managed centrally, updated automatically, and displayed directly on individual screens or across entire store networks. This allows companies to maintain full control over their digital communications while ensuring a consistent brand image.
How does dynamic content work in a digital signage CMS?
Dynamic content is automatically integrated and updated from external data sources. This includes, for example, weather data, RSS feeds, the time, the date, or website content. Changes are made in real time, without the need to manually adjust or re-export the content.
Why is automated content important for businesses?
Automated content reduces manual effort and minimizes errors in digital content management. Prices, promotions, and other information can be managed centrally and updated automatically. This ensures more efficient processes, up-to-date content on all displays, and professional customer communication at the point of sale.
Sign up here for our monthly newsletter. New products, application examples, trade fair innovations, and collaborations with partners are presented here.
