The new Content Designer is fully integrated into the Bütema Digital Signage CMS. Templates, layouts, and complete content sections can be designed, edited, and published directly in the software. External graphics programs or additional design tools are not required.
Both static digital signage promotions and animated content are created. Images, text, shapes, and design elements are added by the user and processed in the Content Designer. Changes are visible immediately and can be played out centrally for individual displays, locations, or entire branch networks.
The key added value of the Content Designer lies not in the pure design of graphics, but in the direct connection between design and automated information. Functions such as these are not available in classic graphics programs:
In conventional graphics programs, such content must be designed statically, updated manually on a regular basis, and re-exported. Content Designer, on the other hand, integrates this information directly from external sources and keeps it up to date automatically. Content such as weather and time adjusts itself automatically.
The Content Designer combines classic static content with animated elements and dynamic data. This creates content that is not only visually appealing, but also remains up to date.
Prices are managed centrally via a database. Changes are made directly in Content Designer and automatically applied wherever the respective product is used in the content. This reduces manual effort and ensures consistency.
The Content Designer is aimed at companies that want to manage their digital communications independently. Marketing and sales teams save time, reduce their dependence on external tools, and retain full control over content and timeliness.
At the same time, the content designer ensures a consistent brand image. Once defined, layouts and design guidelines can be used across all content and ensure consistent visual communication.
Experience the Content Designer live at EuroShop 2026
We look forward to presenting the new Content Designer live for the first time and showing how automated, dynamic content is created directly in the digital signage system.
EuroShop 2026 | February 22–26 | Düsseldorf
Hall 6, Booth E61
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