What if a shelf could recognize which product is being removed and immediately display the relevant content on a screen? This is exactly where Lift & Play comes in. With this solution, we at Bütema AG combine sensor technology, digital signage, and intelligent content control to create an interactive shopping experience that works—for customers and retailers alike.
Lift & Play is based on an intelligent LiDAR sensor system that is attached directly to the product shelf. The shelf is divided into up to 24 zones. Each individual zone monitors and counts the products placed there in real time.
As soon as a customer takes a product from the shelf, the sensor detects this movement. Appropriate content is automatically played on the corresponding digital signage display—for example:
In brick-and-mortar retail, the moment counts. Lift & Play uses precisely this moment of product engagement—i.e., when the customer's interest is at its peak—to provide relevant content on a digital display.
The content displayed responds directly to specific product interest. This significantly increases the relevance of the communication.
Moving images, additional information, or inspiring content ensure that customers engage more intensively with the product.
Those who are well informed make more confident decisions. Purchase decisions are actively supported by the immediate provision of information on the digital signage display.
All interactions are recorded. Retailers receive valuable data about which products are taken particularly often and how customers behave in the store. These insights can be incorporated into marketing, merchandise placement, and retail media strategies .
Experience how Lift & Play works live at our booth at EuroShop 2026.
EuroShop 2026 | February 22–26 | Düsseldorf
Hall 6, Booth E61
What is Lift & Play in the context of digital signage?
Lift & Play is an interactive digital signage solution that combines sensor technology with digital content. As soon as a product is removed from the shelf, a LiDAR sensor system detects the movement and automatically displays relevant content on a screen—such as product information, videos, or cross-selling recommendations.
How does product recognition work with Lift & Play?
Product recognition is handled by an intelligent LiDAR sensor system mounted directly on the shelf. The shelf is divided into several zones that monitor products in real time. When an item is removed, the system automatically triggers the appropriate content to play on the digital signage display.
What benefits does Lift & Play offer brick-and-mortar retailers?
Lift & Play enhances customer engagement directly at the point of sale. Retailers can display relevant content precisely when customers show interest in a product. This increases attention to products, extends the time customers spend in-store, and actively supports purchasing decisions. In addition, the interactions tracked provide valuable data for retail media and product placement.
Why are interactive digital signage solutions appealing for retail media?
Interactive digital signage solutions like Lift & Play create data-driven and personalized shopping experiences. By displaying content in real time as products are picked up, these solutions open up new opportunities for targeted advertising, brand promotion, and cross-selling. At the same time, retailers gain valuable insights into their customers’ in-store behavior.
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