What if a shelf could recognize which product is being removed and immediately display the relevant content on a screen? This is exactly where Lift & Play comes in. With this solution, we at Bütema AG combine sensor technology, digital signage, and intelligent content control to create an interactive shopping experience that works—for customers and retailers alike.
Lift & Play is based on an intelligent LiDAR sensor system that is attached directly to the product shelf. The shelf is divided into up to 24 zones. Each individual zone monitors and counts the products placed there in real time.
As soon as a customer takes a product from the shelf, the sensor detects this movement. Appropriate content is automatically played on the corresponding digital signage display—for example:
In brick-and-mortar retail, the moment counts. Lift & Play uses precisely this moment of product engagement—i.e., when the customer's interest is at its peak—to provide relevant content on a digital display.
The content displayed responds directly to specific product interest. This significantly increases the relevance of the communication.
Moving images, additional information, or inspiring content ensure that customers engage more intensively with the product.
Those who are well informed make more confident decisions. Purchase decisions are actively supported by the immediate provision of information on the digital signage display.
All interactions are recorded. Retailers receive valuable data about which products are taken particularly often and how customers behave in the store. These insights can be incorporated into marketing, merchandise placement, and retail media strategies .
Experience how Lift & Play works live at our booth at EuroShop 2026.
EuroShop 2026 | February 22–26 | Düsseldorf
Hall 6, Booth E61
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