The requirements for digital communication at the point of sale vary significantly depending on the industry. At EuroShop 2026 in Düsseldorf, Bütema will be presenting industry-specific solutions for the catering and food retail sectors for the first time, which are tailored precisely to these requirements.
From February 22 to 26, 2026, Bütema will be exhibiting in Hall 6, Booth E61, demonstrating how digital content, processes, and hardware can be combined to create well-designed comprehensive solutions for everyday use.
For the first time, Bütema is presenting special menu board solutions at EuroShop that have been specifically developed for quick service restaurants, bakeries, and food retailers. The focus is not on individual hardware, but on the interaction between content, software, and playback.
The solutions are designed for frequently changing offers, promotions, and daily content and can be flexibly adapted to different locations and formats.
Prices, products, and offers change regularly, especially in the restaurant and food retail industries. The new industry solutions enable simple and secure control for precisely this purpose:
• Dynamic price and product changes
• Time-controlled playback, for example, based on the time of day or day of the week
• Modern, industry-standard layouts for menu boards and promotions
Content can be managed centrally and displayed automatically. This reduces manual effort, avoids errors, and ensures consistent communication across all displays.
A key component of the industry solutions is the close integration with the Bütema digital signage system. Content is not designed in isolation, but developed directly for operational use in the store.
Companies that do not have their own resources for content creation can also rely on the Bütema in-house agency. It develops tailor-made content for campaigns or promotions and feeds it directly into the CMS. Content is immediately ready for use and optimally tailored to the respective industry.
Experience industry solutions live at EuroShop 2026
With our new solutions for the restaurant and food retail industries, we demonstrate how digital signage can be used in a targeted manner in places where sales, information, and decisions are made on a daily basis. All solutions can be experienced live at our booth at EuroShop 2026.
EuroShop 2026 | February 22–26 | Düsseldorf
Hall 6, Booth E61
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