Bütema AG is further expanding its service portfolio: effective immediately, its own in-house agency for digital signage content complements its proven 360° service. This means that customers not only receive hardware, software, and managed services from a single source, but also individually produced, strategically planned content.
The in-house agency designs templates and screen content that are precisely tailored to customer requirements, project goals, and industry-specific requirements. In addition to appealing visual design, the team places particular emphasis on strategic effectiveness: content is designed to harmonize perfectly with the Bütema system in terms of both content and technology. On request, Bütema also takes care of the entire content management process—from importing into the CMS to scheduling, updating, and monitoring.
"With the new in-house agency, we are taking another step toward full service. Our customers not only receive the technology, but also the appropriate content—professionally produced, strategically planned, and efficiently implemented. This saves time, ensures consistency, and makes digital signage a real added value," explains Lutz Hollmann-Raabe, CSO & COO of Bütema AG.
Bereits realisierte Projekte zeigen die Bandbreite des neuen Angebots: Für die Stadt Hockenheim wurde ein digitales Stadtinformationssystem umgesetzt, für den Circus Krone in München moderne Menüboards gestaltet. Für das Fashion Label Luisa Cerano entstand im Stuttgarter Pop-up-Store ein visuelles Storytelling, das die Markenwelt direkt am POS erlebbar macht.
Mit der neuen Content-Unit ergänzt Bütema ihr bestehendes Managed Service Portfolio, das bereits zentrale Steuerung, Hardwareaustausch, Monitoring und Support umfasst. Das Unternehmen positioniert sich damit noch stärker als ganzheitlicher Digitalisierungspartner – nicht nur für den stationären Handel, sondern auch für Kommunen, das Gesundheitswesen sowie weitere öffentliche und private Einrichtungen.
Across all industries, Bütema AG's claim is: solutions that work and processes that really help.
A full-service offering includes not only hardware and software, but also content creation, CMS management, monitoring, maintenance, and support. This provides companies with a comprehensive, one-stop solution and reduces the need for external service providers and internal coordination.
A full-service offering includes not only hardware and software, but also content creation, CMS management, monitoring, maintenance, and support. This provides companies with a comprehensive, one-stop solution and reduces the need for external service providers and internal coordination.
Professional content plays a key role in determining how effective digital communication is at the point of sale or in public spaces. Well-designed content captures attention, enhances brand impact, and ensures that information is conveyed quickly and clearly.
Managed services for digital signage are suitable for many industries, including retail, hospitality, local government, healthcare, and public institutions. Businesses benefit from centrally managed processes, technical support, and continuous updates to their content and systems.
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