Bütema AG is further expanding its service portfolio: effective immediately, its own in-house agency for digital signage content complements its proven 360° service. This means that customers not only receive hardware, software, and managed services from a single source, but also individually produced, strategically planned content.
The in-house agency designs templates and screen content that are precisely tailored to customer requirements, project goals, and industry-specific requirements. In addition to appealing visual design, the team places particular emphasis on strategic effectiveness: content is designed to harmonize perfectly with the Bütema system in terms of both content and technology. On request, Bütema also takes care of the entire content management process—from importing into the CMS to scheduling, updating, and monitoring.
"With the new in-house agency, we are taking another step toward full service. Our customers not only receive the technology, but also the appropriate content—professionally produced, strategically planned, and efficiently implemented. This saves time, ensures consistency, and makes digital signage a real added value," explains Lutz Hollmann-Raabe, CSO & COO of Bütema AG.
Projects already completed demonstrate the breadth of the new offering: a digital city information system was implemented for the city of Hockenheim, and modern menu boards were designed for Circus Krone in Munich. For the fashion label Luisa Cerano, visual storytelling was created in the Stuttgart pop-up store, bringing the brand world to life directly at the point of sale.
With the new content unit, Bütema is expanding its existing managed service portfolio, which already includes central control, hardware replacement, monitoring, and support. The company is thus positioning itself even more strongly as a comprehensive digitalization partner—not only for brick-and-mortar retailers, but also for local authorities, the healthcare sector, and other public and private institutions.
Across all industries, Bütema AG's claim is: solutions that work and processes that really help.
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