Effective point-of-sale marketing can make a significant contribution to increasing sales and influencing purchasing decisions directly at the point of sale. In brick-and-mortar retail in particular, companies are focusing specifically on POS advertising and sales displaysto optimally present their products and services.
Through modern technologies such as digital signage , content can be flexibly adapted and designed to be interactive. Digital screens, interactive POS systems, and sophisticated digital signage software enable an even more targeted customer approach and ensure an improved shopping experience.
The point of sale (POS) is the place where customers come into direct contact with a product or service and make a purchase decision. The term encompasses both physical locations such as retail stores and digital sales platforms such as online shops.
Closely related is the term point of purchase (POP), which describes the area where customers are actively encouraged to buy. The POS is a crucial point of contact where companies use targeted POS marketing measures to influence purchasing decisions.
POS marketing encompasses all marketing measures that are used directly at the POS to specifically influence customers' purchasing decisions. These include digital customer stoppers, digital signage displays, discount campaigns, and visual merchandising.
The aim is to draw attention to specific products, encourage impulse purchases, and optimize the shopping experience through targeted POS advertising. Particularly Digital signage solutions enable flexible and dynamic implementation of these strategies by adapting content in real time and displaying personalized advertising.
POS marketing varies depending on the business model.
In the B2B ( business-to-business) sector , product presentations at trade fairs, in showrooms, or in specialist stores are common. Companies use digital POS solutions to present complex products in an interactive and informative way.
In the B2C ( business-to-consumer) sector , POS is used directly to influence purchasing decisions. POS terminals, mobile POS solutions, and interactive displays are used to address potential customers and promote sales.
Successful POS marketing combines appealing product presentation, targeted advertising, and interactive elements to reach potential customers directly at the point of sale. Digital POS solutions enable companies to flexibly adapt content, control special promotions in real time, and create targeted incentives to buy.
A well-placed sales display can highlight specific products and draw customers' attention in a targeted manner. Compared to static advertising media, digital advertising spaces and interactive touchscreens offer the advantage that content can be updated and personalized in real time.
Well-thought-out store design and visual merchandising are essential for success at the POS. Strategic product placement, appealing lighting, and the integration of digital signage displays create a modern and dynamic sales environment. Moving images, animations, and interactive elements not only increase customer loyalty but also the amount of time customers spend in the store.
Targeted discounts, special promotions, and personalized offers are proven methods for encouraging impulse purchases. Digital price boards, LED advertising pylons, and digital menu boards enable offers to be quickly adapted and customers to be targeted. POS systems and modern point-of-sale software can thus respond in real time to seasonal offers, daily discounts, or individualized advertising campaigns.
With interactive POS terminals , customers can directly access product information, view reviews, or place orders. This technology not only increases convenience but also optimizes the purchasing decision. Digital customer stoppers and digital menu boards are particularly popular in the restaurant industry, as they automatically adjust content depending on the time of day, offering a high degree of flexibility.
The combination of visual presentation, interactive elements, and flexible price adjustment makes the point of sale (POS) an even more effective sales tool.
A powerful POS terminal ensures fast and efficient checkout. Modern POS software enables easy management of inventory, transactions, and customer profiles.
Mobile POS (mPOS) solutions offer companies the opportunity to accept payments flexibly directly at the point of sale. This allows employees to provide customers with more personalized advice and reduce waiting times.
Products can be quickly scanned using a barcode scanner. At the same time, digital payment systems offer secure and convenient processing for customers.
A successful POS marketing concept is based on a clearly defined target group. Companies should analyze which products or services are particularly relevant to their customers and tailor their POS advertising accordingly.
💡An example:
A café or bakery can use digital menu boards to automatically adjust its offerings depending on the time of day. In the morning, the focus is on breakfast items such as croissants and specialty coffees, while at lunchtime, hearty snacks and lunch menus are promoted.
✅ Use visual stimuli: High-quality images, animations, and videos spark interest.
✅ Incorporate interactive elements: Touchscreens or QR codes actively engage customers.
✅ Display personalized advertising: POS software can be used to tailor content to specific audiences.
✅ Utilize an omnichannel strategy: Linking to an online store enables a seamless shopping experience.
✅ Regular updates: Content on digital signage displays should always be up to date and relevant.
POS stands for "point of sale" and refers to the place of sale where targeted marketing measures are used to increase sales. Through strategies such as POS advertising, digital sales displays, and interactive promotions, companies can trigger purchasing impulses and strengthen brand presence.
In retail, POS describes the place where customers come into direct contact with products and make a purchase decision. This can be a store, a supermarket, or a pharmacy, where targeted POS marketing measures draw attention to specific products.
POS concepts are strategies and measures that design the point of sale in such a way that it positively influences customers' purchasing decisions. This includes the optimal placement of products, appealing visual merchandising, and digital solutions such as interactive displays or dynamic price tags.
At the POS, companies can use various forms of advertising to target customers and encourage them to buy. In addition to traditional methods such as posters or product placements, digital advertising displays, interactive terminals, and LED steles offer the possibility of flexibly adapting content and displaying personalized advertising.
Sign up here for our monthly newsletter. New products, application examples, trade fair innovations, and collaborations with partners are presented here.
