For many, the festive season is a time for reflection, but also an opportunity to actively help others. As a company with deep roots in Bietigheim-Bissingen, Bütema AG is once again participating in the traditional Christmas donation campaign organized by the town of Bietigheim-Bissingen. We are supporting the campaign with a donation of €6,000.
This year's donation amount was raised through an internal auction within Bütema AG. Supplier gifts and decommissioned laptops from the company's inventory were auctioned off – with great success: a total of €5,811 was raised. The company management rounded the amount up to €6,000.
“The Christmas donation is an important gesture of solidarity. Through our contribution, we aim not only to provide assistance but also to make a clear commitment to our regional responsibility,” said Lutz Hollmann-Raabe, COO & CSO of Bütema AG.
Sustainable and responsible action has always been part of Bütema AG's corporate culture. Every year, between five and ten percent of the annual surplus is invested in social, ecological, or regional projects. The focus is on concrete benefits for people.
With our commitment to Christmas donations, we are once again demonstrating that digitalization and social interaction are not mutually exclusive. As a leading provider of digital in-store solutions, we are actively driving forward the transformation in brick-and-mortar retail and beyond, while remaining closely connected to our origins and the local community.
Why is Bütema AG involved in community service in the region?
Bütema AG views social responsibility as an integral part of its corporate culture. By supporting regional projects and social initiatives, the company aims to actively contribute to the community and support local people. The focus is on sustainable practices and tangible social benefits.
How was the total amount raised for the Christmas donation?
The donation was raised through an internal auction held at Bütema AG. Items up for auction included gifts from suppliers and decommissioned laptops from the company’s inventory. The proceeds were then rounded up by company management to a total of 6,000 euros.
What role does sustainability play at Bütema AG?
Sustainability is a key component of Bütema AG’s corporate strategy. In addition to digital solutions for retail and communication, the company regularly invests in social, environmental, and regional projects. The goal is to combine economic success with responsible business practices.
How does Bütema AG combine digitalization with social responsibility?
Bütema AG demonstrates that technological innovation and social responsibility can go hand in hand. As a provider of digital signage and in-store solutions, the company is driving digital transformation in the retail sector while actively supporting social projects and the local community.
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