Digital signage at the POS brings content right to where purchasing decisions are made. Highly visible, flexibly controllable, and easy to update.
With professional displays, stable digital signage software, and scalable POS solutions, stores get a system that supports processes and reinforces purchasing impulses.
Digital customer stoppers, information pillars, POS screens, and shelf screens ensure a clear, modern, and dynamic presentation of images, videos, and offers. Robust for continuous operation, available in various sizes, and ideal for high-traffic areas.
The selection ranges from compact digital displays for checkout areas to medium-sized POS terminals and large-format video walls. Each display can be positioned flexibly: free-standing as a customer stopper, wall-mounted, or integrated into shelf systems. All solutions are designed for professional use in retail: bright, energy-efficient, and low-maintenance.
The digital signage software serves as a central platform: plan, update, preview, and automatically display content. Everything is displayed reliably via the media player: individually, in groups, or across branches. Changes can be made in seconds without on-site intervention.
With Bütema's signage software, digital content can not only be planned, but also differentiated according to target groups, times, or campaigns. Templates facilitate creation, preview functions show the display before publication, and reporting tools make success measurable. The result is a digital signage solution that adapts to the needs of the retail sector. Flexible, scalable, and future-proof.
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POS systems, cash register systems, touch applications, and self-service checkouts can be integrated flexibly.
This results in scalable solutions that can be tailored to any store size and any industry.
Digital signage combines hardware, media players, and software into a networked system. Content such as images, videos, or templates are created and planned in the browser. They are then automatically transferred to the selected screens.
The process is simple: upload content or create it in the editor, set a schedule, select target groups or locations, and you're done. The POS software handles distribution, the media player ensures stable playback, and the displays show everything in brilliant quality. Changes can be made at any time. Centrally , without on-site intervention. This is how digitization at the point of sale becomes part of everyday life.
The right solution is selected for each project. Tailored to the space, lighting, distance to the screen, and content.
From small POS displays to large-format video walls, systems are planned precisely according to customer requirements. All solutions are durable, modular, and designed for long-term digitization: hardware, software, and POS integration from a single source. Bütema supports retail companies from consulting and planning to implementation and beyond.
Whether for a single store or an international network, every digital solution at the POS is designed individually. With a view to the customer base, product range, and brand image, systems are created that not only function technically, but also impress visually and deliver measurable results.
Numerous clients already rely on Bütema Digital Signage.
Robert Ley
Euskirchen
Baby One
Münster
aporadix GmbH
Brilon
Gymnasium St. Christophorus
Werne
Edeka Paul
Billigheim-Ingenheim
Mayer Butcher Shop
Ilsfeld
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Outfits, campaigns, size information
Offers, cross-selling, price promotions
Product advertising, promotions
Services, recommendations, seasonal information
Typical applications include digital customer stoppers, information pillars, POS screens, offer displays, and self-checkout pillars. Small shelf screens and touch modules for product information are also included.
These include price promotions, new products, seasonal campaigns, and cross-selling offers. Content can be updated at any time and displayed specifically for each location.
A system consisting of a display, media player, and software works together: the software controls content centrally, the media player plays it back reliably, and the screens display it automatically. POS systems or data sources can be connected as an option.
About sales data, campaign comparisons, or conversion rates. With interactive elements, usage or click data can also be evaluated.
