We at Bütema AG are thrilled to introduce CiTYwerbung, an innovative retail media solution developed specifically for local businesses and organizations. With CiTYwerbung, we enable regional providers to reach their target group directly in their home town - exactly where they are on the move. Our aim is to set new standards in retail media and drive digital transformation at a local level.
What makes CiTYwerbung so special?
CiTYwerbung differs significantly from supra-regional advertising networks. While traditional advertising often addresses broad, less differentiated target groups, CiTYwerbung focuses on a targeted approach to passers-by and customers in the familiar urban environment. The exclusivity for local companies and associations means that communication remains personal, approachable and particularly relevant.
Our digital signage displays, which are at the heart of CiTYwerbung, offer a modern alternative to traditional poster advertising. These high-resolution displays can be booked flexibly and enable dynamic, eye-catching advertising content. Retailers who set up the displays in their stores not only benefit from their own advertising, but also make their displays available to other regional companies as advertising space.
A contribution to revitalize city centers
With CiTYwerbung, we are pursuing a clear mission: we want to promote the attractiveness and vibrancy of city centers. Through close cooperation between display operators and advertising customers, the focus remains on the needs of local businesses and associations and their target groups. The project was launched in our home town of Bietigheim-Bissingen. But this is just the beginning - we plan to expand our local advertising network to other cities.
Be part of the digital future and use CiTYwerbung to increase your reach and place your messages effectively. Together we are revolutionizing local advertising and strengthening the regional economy.
You can find out more about CiTYwerbung on www.city-werbung.tv.