Interactive Digital Signage (MicroApps)
Design interactive applications yourself - without additional software, without programming knowledge
Gamification elements make shopping more entertaining and keep your customers in the shop for longer.
Gamification elements make shopping more entertaining and keep your customers in the shop for longer.
Your customers can find out about products independently, call up detailed product descriptions or use interactive tutorials. This reduces the workload of staff on the sales floor.
Your customers can find out about products independently, call up detailed product descriptions or use interactive tutorials. This reduces the workload of staff on the sales floor.
Valuable data can be collected on the usage behaviour of customers at the terminals, such as preferred products or frequently searched information.
Valuable data can be collected on the usage behaviour of customers at the terminals, such as preferred products or frequently searched information.
What is interactive digital signage?
Interactive digital signage brings a new dimension to the world of digital communication through screens. It adds interactive elements to classic digital signage, allowing users to interact directly with the content displayed.
Instead of just passively consuming information, users can actively retrieve information, make their own decisions and control content. This form of interactive experience shifts the focus towards the customer and offers a dynamic, user-centred alternative to conventional digital display boards.
The technology behind interactive digital signage
This technology combines powerful hardware with flexible software to create a seamless, interactive experience:
Hardware: The central components are touchscreen displays that enable intuitive operation by tapping and swiping. These interactive screens are robust and designed for long-term use in public environments.
Software: The interactive content is controlled by special digital signage software. This makes it possible to dynamically adapt content and respond to user interactions in real time.
Areas of application for interactive digital signage
Interactive digital signage is used in numerous industries as it offers a flexible and appealing way to communicate with target groups:
Retail: Interactive digital signage improves the customer approach by offering interactive product information and personalised advice. Everything is possible, from customer card applications and newsletter registrations to gamification content.
Fairs and events: Creating interactive experiences that actively involve and inform visitors.
Museums and exhibitions: Interactive digital signage enables visitors to delve deeper into exhibition content by using interactive tours and information.
Airports and train stations: Providing real-time information and interactive wayfinding solutions to help travellers find their way around.
Advantages of interactive digital signage
Interactive digital signage offers numerous advantages that make it a favoured solution for modern communication needs:
Personalisation: Users have the opportunity to retrieve the information that is relevant to them. This improves the customer experience and increases satisfaction.
Real-time information: The ability to call up current data in real time ensures that the information displayed is always relevant and up-to-date. This is done, for example, by jumping to a product landing page.
Improved customer experience: The interactive elements not only make the information intake more effective, but also more appealing and memorable
Data collection: Companies can gain valuable insights into user behaviour and continuously optimise the content displayed to enable an even more targeted approach.
MicroApps - the interactive digital signage solution from Bütema AG
With MicroApps, Bütema AG's solution for interactive digital signage, you can easily create touch-enabled applications yourself - without any programming knowledge.
The MicroApp Designer can be used to realise a wide range of interactive solutions, including
- info points for detailed product information
- Interactive product advisor
- Electronic signposts for better orientation
- Integration of existing online applications into the interactive screens
- Navigation solutions via interactive maps or menus.
- Applications for customer cards
- Gamification elements to increase user loyalty
And best of all: MicroApps are included as standard in the Bütema digital signage solution.
Application examples
Book advisor: In this demo we show you how the software can be used to create an advisor for fantasy books.
Customer satisfaction survey: In this demo we show you how a customer satisfaction survey with two advertising banners can look like.
Newsletter registration: Here we show you how to build a newsletter registration including a start video.
Advantages of our MicroApp solution
Simple modular system
Any type of interactive application can be designed by the user.
Included in digital signage software
No additional costs for further software or external specialised personnel required.
No programming knowledge required
The intuitive system can be used by anyone after a brief introduction.
Wide range of applications
Customer surveys, interactive signposts, product advisors, displaying existing online applications, subscribing to newsletters, applying for customer cards and much more.
Simple modular system
Included in digital signage software
No programming knowledge required
Wide range of applications
Any type of interactive application can be designed by the user.
No additional costs for further software or external specialised personnel required.
The intuitive system can be used by anyone after a brief introduction.
Customer surveys, interactive signposts, product advisors, displaying existing online applications, subscribing to newsletters, applying for customer cards and much more.
Additional advantages and features
Integration of images, videos, scrollable PDFs, buttons, moving elements (e.g. ticker), music, ...
Online-capable: Display of webshop, forms, etc.
Including scanner connection, e.g. for scanning product barcodes
Integration of own or external advertising banners
Including statistics on interactions (Power BI) such as users per day, most used day/period, usage flow (what was tapped most frequently, in which order), ...
Digital signage content can be played when not in use
Integration of images, videos, scrollable PDFs, buttons, moving elements (e.g. ticker), music, ...
Including scanner connection, e.g. for scanning product barcodes
Including statistics on interactions (Power BI) such as users per day, most used day/period, usage flow (what was tapped most frequently, in which order), ...
Online-capable: Display of webshop, forms, etc.
Integration of own or external advertising banners
Digital signage content can be played when not in use
Arrange a non-binding demo appointment now. We look forward to introducing you to the basics of the Bütema MicroApp solution in a short meeting.
