
Deichmann
DEICHMANN
PROOF OF CONCEPT
BACKGROUND
Customers decide anew every day how and where to get information; Deichmann wants to be present at all possible touchpoints.
SOLUTION & IMPLEMENTATION
25 Deichmann stores are equipped with digital signage, self-service terminals and the InStore Assistant. The DS content consists of e.g. information on return options, product videos and various other information. With the InStore Assistant, employees can scan articles and receive information about available sizes and colors in their branch, in the online shop and in other branches. With the 32″ self service terminals, customers can order items directly and have them delivered to the store or to their home.

RESULT
With the integrated omnichannel processes, Deichmann makes it as easy as possible for its customers and offers them the choice between closer advice (InStore Assistant) or independent browsing (Self Service Terminals)
PROJECT OVERVIEW
In this proof of concept, Deichmann relied on the following solutions from Bütema AG:
- Content management with soviaRetail
- Quick and centralized content control
- Multimedia content for more advertising impact
- Digital advertising displays for product presentations
- Digital shop window for more attention from walk-in customers
- Interactive information management for visitors
Self Service Terminals >
- Digital self-service terminals at the POS
- Transfer of orders to the local checkout system
- Supporting employees in sales talks
- Up and Cross-Selling von Artikeln
- Omnichannel processes
Smart Data
- Merging and synchronization of data from different systems
- Provision of the current inventory
- Generating meaningful KPIs
- Analyzing, preparing and evaluating KPIs
Design & Development
- Interface to the merchandise management system and online shop
- Implementation of software technologies to internal processes
- Data interface to digital end devices and apps