BÜTEMA AG

BÜTEMA AG

We create software, processes and workflows for the emotionalisation, advice and optimal handling of shopping experiences in retail. The focus is on the perfect consumer experience and the best possible integration into the store concept, as well as supporting customer advisors with sales apps.

In this way, we achieve a modern shopping experience for our customers and optimally tailored branch processes for our partners to improve frequency, receipt sales and merchandise management.

Our team currently consists of almost 70 employees. We have had our company headquarters in Bietigheim-Bissingen since 2010.

In 2022, our turnover reached 16 million euros.

Dirk Frintrop (Chairman)

Lutz Hollmann-Raabe (CSO, COO)

 

Patrick Schiller (CTO)

OUR HISTORY

1982

Bütema Daten Elektronik GmbH is initially founded as a partnership under the name "Büro und Technik Marbach".

1984

The company is renamed GmbH and with it also re-christened. Bütema GmbH specializes in hammer banks and chain printers for IBM IT. A specialty is the development of your own module that can be used to print barcodes in this setting.

1989

BÜTEMA Software GmbH is spun off with Dirk Frintrop as managing director. First, it creates software for printers (labeling systems) and MDE devices for picking. In addition, the area of ​​printing systems is supplemented by laser printing systems.

1998

Bütema Software takes over the entire software department of Telxon Germany - to date the national No. 2 in the area of ​​MDE devices. A new office is opened in Norderstedt. Since Telxon was the most important MDE supplier for German retail companies, Bütema software now has exclusive access to these customers.

2002-2005

In 2002 the management buyout for Bütema AG takes place. The business areas of software, barcode printers and readers and MDE devices are taken over in the new stock corporation. The focus is on wholesale and retail customers.

Later, the business area sovia Solutions is being expanded with a clear focus on retail and mobile merchandise management. The previous main area for trading barcode products is combined under the brand name BarcodeChannel and continued thus.

2014

Bütema AG focuses on processes and solutions for fashion and lifestyle retail. The range of software and hardware is continuously being expanded.

2015

The company adapts the claim "Consumer centric Retailing". At the same time, Bütema AG now strategically focuses exclusively on fashion and lifestyle retail. The development of the product soviaRetail begins.

2016

The focus is now on the development of the RetailCore platform. New products are added almost every year: LED and LCD screens as well as suitable holders, touch screens, IoT buttons, sensors, RFID technology, AI-supported features and much more

2019

The marketing activities are supplemented with InStore Consulting. The team advises retail customers on digital touchpoint strategies and content creation as well as the effective use of the Bütema digital signage software.

2021

In April 2021, Head of Sales Lutz Hollmann-Raabe is appointed to the board. He's responsible for the areas of sales, marketing and professional service hardware and now hold the titles of Chief Operations Officer (COO) and Chief Sales Officer (CSO). As Chief Executive Officer (CEO), Dirk Frintrop continues to be responsible for development.

In April 2021, Head of Sales Lutz Hollmann-Raabe is appointed to the board. He's responsible for the areas of sales, marketing and professional service hardware and now hold the titles of Chief Operations Officer (COO) and Chief Sales Officer (CSO). As Chief Executive Officer (CEO), Dirk Frintrop continues to be responsible for development.

2022

Over twenty new colleagues have been hired in the past few months; Bütema AG grows to 66 team members. On September 1st, Patrick Schiller complements the management team as the 3rd member of the Management Board (CTO).

OUR VALUES

When developing new products and services as well as supporting existing customers, we make sure that all environmental and climate impacts are kept as low as possible and that our products make a positive contribution to environmental and climate protection.

Bütema AG sees itself as an active member of society and is therefore involved in various ways. Among other things, donations and other forms of social engagement are provided. We do not make any financial contributions to political parties, or party-like organizations, or to mandate holders or candidates for political offices in Germany or abroad.

Equal opportunities and the rejection of discrimination are firmly anchored in our corporate values. No one is discriminated against on the basis of gender, age, skin color, culture, ethnic origin, sexual identity, disability, religious affiliation or belief.

We respect internationally recognized human rights, dignity and personal rights and support their observance. We are committed to fair working conditions, including equal pay, regulation of working hours and protection of privacy.

We ensure a healthy and risk-free working environment for our employees. Occupational safety and health protection are an integral part of all operations from the very beginning - already in the planning phase - in the technical, economic and social considerations of each partner.

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