Digital Signage Verkaufsunterstützung mit dem InStore Assistant

soviaRetail DIGITAL SIGNAGE

Digital Signage takes the retail shopping experience to a brand-new level. Advertising products, displaying information and stimulate customers - these are the classic functions of digital signage solutions. Bütema, however, offers much more.

Media types & templates

In addition to pictures, videos and music, our signage software also plays product mixes. The templates are designed so they show product prices, additionally available colors and a QR code for ordering in the online shop. PDFs can be presented as a lookbook. Real-time content from social media sources such as facebook and Instagram plays without delay.

Connecting Merch Management

By connecting soviaRetail to the retailer's merchandise management, products are only advertised as long as they are in stock. If the article is sold out, the playout for this product automatically stops (based on the local inventory information of the branch).

Linking to other solutions

Thanks to the push-to-screen feature, single media files or entire promotions can be transferred to a digital signage screen with one click. The regular playout is temporarily disabled.

Easy to use

The web-based backstore enables display management from any location. Content is easily arranged using drag & drop thanks to the intuitive system.

Allocations

Digital signage content can be controlled directly from the head office or from the branch itself. The branch-side adjustment is especially helpful for visual merchandising. With just a few clicks, content on the display can be optimally matched to the decorated items at the POS.

Frames & Overlays

Additional images or GIFs can be positioned and played on the margin space that surrounds a template. Overlays such as snow, soap bubbles or text may cover the entire display or pre-defined spaces.

Template Add-Ons

Various pre-made templates matching your CI make it easier to design content.

RFID-based playback

soviaRetail automatically recognizes articles via RFID (e.g. when entering the changing room) and plays the matching promotion.

Synchronous playback

Promotions are streamed absolutely synchronously on all digital signage devices.

Interactivity

With the help of touch screens, digital signage displays in retail become self-service terminals where items can be ordered.

Tagging

Tagging media with relevant additional information: tags are automatically suggested by the built-in AI. Users then have the choice whether to adopt the AI's suggestions or assign different and/or further tags manually. Rule-based promotions enable the automatic playout of tagged articles based on defined rules, such as date, time, weather at the location of the branch, sales quotas, etc.

Transparency & Statistics

Any digital signage device can be accessed from anywhere using Remote View. For example for checking whether everything is working properly and which promotion is currently being played. Thanks to Microsoft Azure Insights, analyzing whether ads had been played out successfully is just one click away, as well as how often, for how long and at which location a particular video was shown.

Health monitoring

The functionality of all Bütema solutions can be checked via the Health Monitoring. Both server-side errors and errors on the end devices are recorded, can be evaluated and converted into corresponding warnings.

Bandwidth-efficient

Promotions are transferred to the player via the store's wifi when they are called up for the first time. After that, they remain in the local cache. This ensures smooth playback even with large amounts of data.

LCD/LED Displays

Displays sind als LCD oder LED Typen verfügbar. Letztere bieten sich aufgrund der hohen Helligkeit, der guten Lesbarkeit, niedrigen Betrachtungswinkeln und der geringen Wärmeempfindlichkeit vor allem im Schaufenster an.

More information about soviaRetail Digital Signage

soviaRetail Backstore

Digital Signage Backstore

The visual front end of our core product soviaRetail is the backstore.

Insights

Metrics, statistics, airtime evaluations, device configurations
Fernsteuerung mit dem soviaRetail Backstore

Remote Control

Both digital signage and mobile ERP systems can be controlled via remote view.
soviaRetail Backstore

Digital Signage Backstore

The visual front end of our core product soviaRetail is the backstore.

Insights

Metrics, statistics, airtime evaluations, device configurations
Fernsteuerung mit dem soviaRetail Backstore

Remote Control

Both digital signage and mobile ERP systems can be controlled via remote view.

Related Topics

Verkäuferin bedient Digital Counter Card mit dem InStore Assistant
Blogpost: Digital Signage Content schnell und einfach erstellen
Blogpost: 4 Möglichkeiten der Store-Digitalisierung
Scroll to Top