Retail Media
Monetise your digital signage screens with retail media and digital out of home advertising spaces.
Get started straight away in a package with our digital signage software and benefit from our advertising partners.
Get started straight away in a package with our digital signage software and benefit from our advertising partners.
Only ads that interest to your target group.
Only ads that interest to your target group.
Revenue from the sale of advertising space helps to cover the costs of digital displays. This makes retail media an effective marketing tool and a worthwhile investment.
Revenue from the sale of advertising space helps to cover the costs of digital displays. This makes retail media an effective marketing tool and a worthwhile investment.
What is retail media?
Retail media is an innovative form of advertising in which brands advertise directly on the websites, apps and digital adverts of retailers and e-commerce platforms. This method enables brands to reach their target group where they are already in the mood to buy.
The most important aspects of Retail Media
Advertising at the point of purchase: Brand advertising happens exactly where customers shop - on online marketplaces, in retailers' online shops or at the point of sale in bricks-and-mortar stores. This is where brands encounter a high level of purchase intent, as customers are actively searching for products.
Growth market: Retail media is one of the fastest growing fields in digital marketing, especially in Germany.
Classic application examples of retail media in digital signage
Supermarkets: Digital displays at checkouts and in aisles show current offers and adverts to attract customers' attention and create incentives to buy.
Fashion stores: Screens in shop windows and changing rooms present the latest collections and styling tips, inspire customers and encourage purchases. Retail media is used to display adverts tailored to specific target groups, such as adverts for fitness studios aimed at younger customers.
Shopping centres: Digital displays provide guidance and information about events. External advertising generates additional revenue.
Gas stations: Digital displays at gas pumps or in the station's shop show advertising and special offers, make good use of customers' waiting time and encourage spontaneous purchases.
Baby and children's speciality stores: Digital signage displays inform parents about products from the available brands. Retail media is used to integrate topics that are of interest to the target group, such as home help services or tutoring.
The most important aspect of integrating retail media is to include target group-specific advertising that offers added value for customers, retailers and advertisers. This leads to increased relevance of advertising, a better customer experience and ultimately to an increase in sales.
Benefits of retail media
For retailers
Increased customer loyalty: Interactive and appealing advertising improves the shopping experience and strengthens customer loyalty. Customers feel addressed by relevant and personalised content.
Amortisation of digital investment costs: Income from the sale of advertising space helps to cover the costs of digital displays. Retail media is therefore an effective marketing tool and a worthwhile investment.
For advertisers
Targeted approach: Advertising agreements enable companies to reach their target groups precisely with relevant and personalised content. This happens directly at the point of purchase, where the intention to buy is highest.
Efficient advertising campaigns: Targeted placement of advertising content minimises wastage and increases the efficiency of campaigns. Advertising messages achieve their effect exactly where they are most needed.
For customers
Relevant advertising: Customers benefit from targeted advertising that addresses their needs and interests, making the shopping experience more enjoyable.
Competent retailer perception: Customers see retailers who use retail media as competent and customer-orientated, which leads to a better perception and stronger customer loyalty.
Advertisers, retailers and customers all benefit from the targeted and personalised advertising content that Retail Media offers. Advertisers can achieve their marketing goals more efficiently, while customers enjoy an improved and more pleasant shopping experience and retailers amortise their digital investment costs.
How does retail media work in digital signage?
In order to automatically display retail media via digital signage, it is necessary to integrate external partners. Bütema AG therefore offers a connection to Framen GmbH.
Framen is a leading provider of digital advertising and enables targeted advertising content to be distributed across a network of screens in different locations. Companies deliver their advertising messages precisely and effectively to their target groups and maximise the reach and efficiency of their campaigns.
The benefits of our retail media solution
Including connection to Framen
Connection to one of the leading retail media providers in Europe.
Control over the adverts that play out
Precise control of advertising spots for a target group-orientated customer approach.
Amortise costs
Advertising revenue from retail media offers an excellent opportunity to amortise digital signage costs.
Including connection to Framen
Control over the adverts that play out
Amortise costs
Connection to one of the leading retail media providers in Europe.
Precise control of advertising spots for a target group-orientated customer approach.
Advertising revenue from retail media offers an excellent opportunity to amortise digital signage costs.
Difference between digital out-of-home (DOOH) and retail media
The main difference between DOOH and retail media lies in their area of application and their objective:
DOOH
Location: Digital outdoor advertising in public spaces, e.g. at airports, train stations, shopping centres and streets
Objective: Reach a broad public and increase brand awareness
Users: Various advertisers, not just consumer brands
Retail Media
Location: Advertising within the retail environment, both online and in physical shops
Objective: Reach customers directly at the point of sale (POS)
User: Retailers offer advertising space, use customer data and insights for more targeted advertising
Formats: Sponsored products in online shops or digital displays in shops
To summarise, DOOH focuses on digital outdoor advertising in general, while Retail Media is specific to the retail environment and takes advantage of the unique opportunities that retailers offer in terms of customer proximity and data.
Get to know Retail Media better and find out how you can optimise your advertising campaigns. Arrange a no-obligation demo appointment now and let us introduce you to the basics and benefits in a short meeting. We look forward to showing you how Retail Media can take your marketing to the next level.
