Luisa Cerano
BACKGROUND
In 2023, the Nürtingen-based fashion label Luisa Cerano planned to open a pop-up store in Stuttgart's Dorotheen Quartier in September and October 2023. The aim was to present an exclusive capsule collection created for the brand's 25th anniversary. In close collaboration with the artist Monica Menez, an artistic project was created to present the capsule collection in a digital and innovative way. The store was to combine fashion, art and gastronomy in a unique space. In order to implement the concept of “Augmented Reality goes Fashion” digitally in the best possible way, Luisa Cerano was looking for a digital solution to impressively showcase both the fashion and the artistic collaboration.
OBJECTIVE
The aim was to combine fashion, art and technology to create a unique visual experience. Luisa Cerano wanted to design the pop-up store as a gallery and interactive experience space that appeals to customers through digital elements and offers a modern shopping experience. Bütema was chosen as the technical partner to realize the digital implementation of this vision and to optimally support the artistic aspirations.
SOLUTION & IMPLEMENTATION
Bütema equipped the pop-up store with a total of 11 digital signage displays and 2 interactive touch mirrors. These modern technologies enabled customers to experience the exclusive collection in a completely new, interactive way. Bütema's digital signage software ensured the optimal presentation of the content. In addition to high-quality video content, interactive elements helped to impressively showcase the capsule collection and the artistic work of Monica Menez. The touch mirrors in particular offered customers an innovative opportunity to discover fashion, art and digital technology in a new way.
RESULT
The Luisa Cerano pop-up store was a great success and represented an innovative fusion of fashion, art and technology. Bütema's digital signage solution helped to take the shopping experience to a new level and showcase the fashion collection in an interactive and immersive way. The successful partnership between Luisa Cerano and Bütema underlines the importance of modern technology in creating an unparalleled visual experience and presenting the brand in a forward-thinking, digital way
FEATURED PRODUCTS
Digital Mirror >