Steinway & Sons
BACKGROUND
Steinway & Sons, the world's leading manufacturer of upright and grand pianos, opened a pop-up store in Stuttgart's Dorotheen Quartier in November 2023. This store, which was open from 04.11.2023 to 05.01.2024, aimed to showcase the company's tradition, expertise and history as well as its exclusive products in a unique space. In view of the displays already installed on site, the idea arose to expand these with digital elements and intensify the customer experience.
OBJECTIVE
Steinway & Sons wanted to use the pop-up store not only to present its high-quality instruments, but also to create a world of experience in which music, history and technology merge seamlessly. In order to realize this vision, the company decided to commission Bütema AG as its partner for the technical implementation and integration of digital elements.
SOLUTION & IMPLEMENTATION
Bütema was responsible for the provision, installation and display of the digital displays in the store. Special attention was paid to optimally showcasing the high-quality video material from Steinway & Sons. A total of six displays were equipped with Bütema AG's digital signage software, which ensured a first-class presentation and smooth playback of the content. Customers were not only able to admire the exclusive grand pianos, but also immerse themselves in the rich history and artistic vision of Steinway.
RESULT
The pop-up store proved to be a successful combination of traditional craftsmanship and innovative digital technology. Thanks to Bütema's digital signage solution, the Steinway & Sons brand experience was taken to a new level. Customers experienced an interactive environment that impressed both visually and acoustically.
