Digital Signage Software

Digital signage describes the use of digital screens to display content such as images, videos or text for a specific target audience. Digital signage is therefore the modern way of communicating information using digital screens.

It is a networked system consisting of displays, media players and centralised content management software that can be used to control the content and transfer it to the screens.

Retail: Digital displays and interactive kiosk systems are replacing static advertising signs and illuminated advertising in retail outlets.

City marketing: Information displays in cities or municipal facilities show up-to-date local information and thus support communication with citizens and visitors.

Schools: Digital substitution timetables replace printed notices. Display systems in school buildings show short-term changes to the timetable and cafeteria menus.

Industry: The visualisation of production data in production facilities informs employees about current quantities and production status. Warnings in the event of faults can be displayed immediately.

Shopping centres: Digital displays are used to guide customers ("What can I find where?") and show commercials, event information and the centre's own advertising

Trade fairs and events: Digital signage is used for guidance, presentation of programme information and advertising. Organisers can communicate changes to the programme in real time and provide visitors with targeted information.

Digital signage software therefore offers a flexible and efficient solution for a wide range of communication requirements.

A crucial component of digital signage is the software that is responsible for managing and controlling the content. With the help of digital signage software, users can create, plan and distribute content to different displays.  

Specialised digital signage software is necessary for the following reasons: 

Centralised management and distribution of content: Digital signage software enables centralised management of the content to be displayed, such as videos, images and text, via a content management system (CMS). This facilitates distribution to different displays. Without special software, content would have to be updated manually on each individual display, which would be very time-consuming.

Scheduling and automation: With a digital signage solution, the playback of content can be scheduled and automated. This means that certain content can be played at set times or according to defined rules, without manual intervention.

Remote access and monitoring: Cloud-based digital signage software enables remote access to the displays and monitoring of the status of the players from anywhere. This enables quick and easy troubleshooting in the event of a fault.

Customisation and interactivity: Special digital signage solutions offer functions for customising content such as screen layouts and interactivity using touchscreens. This leads to a more attractive and effective presentation.

Good digital signage software is also user-friendly and enables even technically inexperienced users to create and manage content with ease. It ensures smooth and reliable reproduction of content on the displays, which is particularly important in business-critical environments.