Digital Signage Hardware

Digital signage refers to the use of digital screens to present content such as images, videos or text to a targeted audience. This contemporary method of communicating information utilises digital screens to present content effectively and attractively. 

Digital signage is controlled via centralised content management software (CMS). Media players enable the content to be played, while digital signage hardware such as LCD screens or LED walls display the content for customers and consumers.

Single-sided LCD displays: the classic in digital signage. Available in various sizes, they are used in retail, in companies, at trade fairs and events.

Double-sided LCD displays: These displays offer double-sided visibility and are ideal for use at trade fairs or in shop windows. The displays are simultaneously inward and outward facing, which means they appeal to both in-store and out-of-store customers. This increases the reach of the advertising messages and can attract more potential customers.

Shop window displays: These special displays are designed so that they are easy to read even in direct sunlight and offer a high level of brightness.

Interactive screens: Interactive displays with touch function are ideal for self-service terminals, such as self-checkout or product enquiries, digital wayfinding systems or as gamification tools.

LED video walls: These can be assembled and arranged as required from individual LED panels. They serve as showstoppers and highlights for large-scale advertising in shopping centres, information displays at airports and train stations and as stage displays for events and trade fairs.

Special outdoor displays with protective housings: Ideal for communication in cities. Thanks to high brightness and anti-reflective coating, the content is clearly visible even in direct sunlight. Wind and weatherproof housings withstand all weather conditions and temperature fluctuations.

Choosing the right type of display depends on the specific requirements such as location, content and type of use. Thanks to the wide range of hardware options, the possibilities of digital signage are almost limitless

In addition to smooth digital signage software, permanently functional hardware is also essential for the success of digitalisation. Hardware for professional use is essential for the following reasons: 

Reliability and continuous operation: Digital signage systems are designed for 24/7 continuous operation. They therefore require robust and durable hardware that is meant for continuous use. Conventional consumer displays are not suitable for continuous operation and can fail quickly.

High image quality: Digital signage requires high-resolution displays with excellent image quality in order to present content effectively. Professional displays offer higher brightness and contrast values as well as wider viewing angles than consumer televisions.

Customisability and expandability: Digital signage hardware has a modular design and can be adapted to specific requirements, e.g. for outdoor use, using assembly options, housings or brackets.

Powerful media players: For the smooth playback of multimedia content, especially in high resolutions, powerful media players are required, which standard hardware often does not offer.

Remote maintenance and security: Digital signage systems must be able to be monitored and managed remotely. Specialised hardware provides the necessary interfaces and security functions for this.

In summary, hardware designed specifically for digital signage is more robust, powerful and customisable than standard hardware, enabling reliable and effective digital signage solutions.