Digital signage is an integral part of retail today. It ensures that customers are emotionalized, informed and targeted through moving images. But Bütema is going one step further: at EuroCIS 2025, the company is presenting an innovative sensor solution that enables even greater interactivity between customers and products.
The innovative "Lift & Play" technology offers retailers a completely new way of using their digital signage displays. The solution consists of a sensor that is attached to a product shelf and divides it into up to 24 zones. Each of these zones monitors and counts the products in real time. When a customer picks a product from the shelf, the appropriate content is automatically displayed on the corresponding digital signage screen - be it further product information, image videos or pictures. This dynamic interaction makes it possible to provide customers with relevant content in a targeted manner without the need for additional input.
The "Lift & Play" solution not only offers an exciting opportunity for retailers, but also an enriching experience for customers. They can find out about products immediately and conveniently and receive relevant content in real time to support their purchase decision.
Visit us at EuroCIS 2025 in Hall 9, Stand A25, and experience the "Lift & Play" sensor solution live in action. We look forward to an exciting exchange!