Bütema AG is further expanding its service portfolio: With immediate effect, its own in-house agency for digital signage content complements the proven 360° service. This means that customers not only receive hardware, software and managed services from a single source, but also individually produced, strategically planned content.
Individual content for maximum impact
The in-house agency designs templates and screen content that are precisely tailored to customer wishes, project goals and industry-specific requirements. In addition to an appealing visual design, the team places particular emphasis on strategic effectiveness: content is designed in such a way that it harmonizes perfectly with the Bütema system in terms of content and technology. On request, Bütema can also take over the complete content management - from importing into the CMS to scheduling, updating and monitoring.
"With the new in-house agency, we are taking another step towards full service. Our customers not only receive the technology, but also the right content - professionally produced, strategically planned and efficiently implemented. This saves time, ensures consistency and makes digital signage a real added value," explains Lutz Hollmann-Raabe, CSO & COO of Bütema AG.
Practical examples from various industries
Projects that have already been completed demonstrate the breadth of the new offering: a digital city information system was implemented for the city of Hockenheim and modern menu boards were designed for the Circus Krone in Munich. For the fashion label Luisa Cerano, a visual storytelling system was created in the Stuttgart pop-up store that brings the brand world to life directly at the POS.
Expansion of the managed service offering
The new content unit complements Bütema's existing managed service portfolio, which already includes central control, hardware replacement, monitoring and support. The company is thus positioning itself even more strongly as a holistic digitalization partner - not only for brick-and-mortar retail, but also for municipalities, the healthcare sector and other public and private institutions.
Bütema AG's claim applies across all sectors: solutions that work and processes that really help.