Digital signage has become an indispensable tool for retailers in recent years. The possibilities for enlivening sales areas and make them interactive with digital content are almost limitless. At EuroCIS 2025, Bütema AG will be demonstrating how this technology not only arouses emotions, but can also increase sales.
What makes digital signage so special?
At its core, it is about placing messages where they have the greatest impact - directly at the point of sale. Digital signage combines visual aesthetics with functionality: videos, images and animations attract customers' attention, draw their attention to specific products and create a modern shopping atmosphere.
Innovations at Bütema: Simple connection to retail media
A particular focus of the presentation at EuroCIS is on the improved integration of retail media partners. Thanks to new interfaces - for example to the FRAMEN platform - retailers can integrate external content such as ads or partner offers into their digital signage system even more easily and quickly.
This flexibility opens up new opportunities for retailers: On the one hand, they can make optimal use of their sales areas for internal marketing measures; on the other hand, external partnerships create an additional monetization opportunity.
Digital signage is not just a technology, but a communication strategy that is revolutionizing retail. Visit us at EuroCIS 2025 in Düsseldorf to find out more about our solutions.
📍 Hall 9, Stand A25
We look forward to welcoming you in person and showing you how digital signage can transform your retail space!