On October 9, 2025, we opened our doors in Bietigheim-Bissingen for an event that is particularly important to us: the Retail Summit hosted by Bütema AG. For the second time, we welcomed around 60 invited guests from the retail sector, the press, and partner companies to our premises, where we enjoyed a day full of exciting insights, practical presentations, and intensive discussions.
Focus on the future of brick-and-mortar retail
The event focused on three high-profile speakers who gave presentations highlighting current developments and strategic opportunities for brick-and-mortar retail:
- Victor Cordes from the Laya Group spoke about the potential of in-store retail media and how sales areas can be developed into effective advertising media.
- Dr. Boris Nikolai Konrad, multiple world champion in memory sports, fascinated the audience with an impressive combination of memory training and artificial intelligence. His live demonstration amazed viewers and showed how much humans and technology can learn from each other.
- Felix Weipprecht, editor at Digital Zentral and experienced management consultant, explained why successful omnichannel strategies go far beyond technology and where there is still untapped potential in everyday retail.
A day for genuine encounters
Uns war es wichtig, über das reine Vortragsformat hinauszugehen. Deshalb haben wir gezielt Raum für Netzwerken, persönliche Gespräche und den Austausch zwischen Handel, Technologie und Praxis geschaffen. Diese Mischung macht für uns den besonderen Charakter des Retail Summits aus – denn wir sind überzeugt: Nur gemeinsam entstehen die Lösungen, die den Handel wirklich voranbringen.
Wie unser COO & CSO Lutz Hollmann-Raabe es formulierte:
„Der Austausch auf Augenhöhe ist zentral. Der Retail Summit bietet genau den Rahmen, um neue Impulse zu setzen und voneinander zu lernen.“
Festive finale at the Cannstatter Wasen
After an intense day, we ended the evening together with our guests, partners, and the entire team at Cannstatter Wasen. Discussions, laughter, and celebrations continued in a relaxed atmosphere—a wonderful conclusion to an event that brought us closer together as a company and community.
Thanks to everyone who was there
We would like to express our sincere thanks to all speakers, partners, and guests for their participation, contributions, and trust. For us, the Retail Summit is much more than just an event—it is a place where the future is shaped.
