What is a digital signage display? 

A digital signage display is an electronic display device that shows digital content such as images, videos or text to convey information or advertising. These screens are used in a wide variety of environments, from retail stores to public spaces and corporate communications.

Basics of digital signage displays

A digital signage display is a screen that is designed for continuous operation. Together with a digital signage player for playback and a content management system (CMS) for managing and controlling the content, a user-friendly system is created with which content can be adapted in real time and controlled centrally. The technology offers a modern and flexible alternative to conventional static signage.

Areas of application for digital signage displays

1. Retail: In retail, digital signage displays improve the shopping experience by displaying offers, product information or promotions in real time.

2. Gastronomy: Restaurants use digital menu boards to advertise food and drinks or highlight special offers. Hotels use them for signposting or event information.

3. educational institutions and companies: In schools and universities they disseminate important announcements, while companies use them for internal communication or welcoming visitors.

4. transportation and public places: Airports, train stations or urban environments use digital signage displays to show timetables, weather information or advertising content.

Technical features and advantages

• Cost efficiency: No printing costs and distribution costs as with conventional posters or flyers.
• Dynamic content: Moving images and animations attract more attention.
• Actuality: Content can be adapted without delay in collaboration with digital signage software.
• Interactivity: Modern displays often offer touch functions that enable direct interaction with customers.

Differences to conventional monitors

In contrast to conventional monitors, digital signage displays are specially designed for continuous operation. They are more robust, more durable and optimized for specific applications such as outdoor use or high brightness.

Conclusion: Why digital signage displays are important

Digital signage displays offer a flexible, efficient and appealing way to communicate information and reach customers. Their versatility and updatability make them an indispensable tool in many industries. They have already become an integral part of modern shopfitting systems.