Eine Möglichkeit für den lokalen Einzelhandel im aktuellen Lockdown mit seinen Kunden in Kontakt zu treten ist Click & Collect: die Chance, saisonabhängige Waren, die in den geschlossenen Filialen hängt, an den Kunden noch mit Marge zu verkaufen.
What are the benefits of Click & Collect during the lockdown?
- As a retailer you are still available to your customers and present as a dealer
- No need to pack and ship parcels
- No additional shipping costs
- Goods can be sold directly from the branches without having to go through the central warehouse
- Show your entire branches' stock online
- Your customers can still support you as their 'local hero' during lockdown
The Click & Collect solution with soviaRetail
- With the connection to our soviaRetail solution, online shop and branch stocks can be linked. Our solution supports all merchandise management processes.
- In the soviaRetail platform, the existing ERP and merchandise management data are bundled and made available to the online shop
- The store employee is informed about an incoming order and can use the picking process to complete the C&C order until it is handed over to the customer.
Click & Collect - just a 'Corona snap decision'?
No - Click & Collect is one of several omnichannel processes that your customers will continue to use even after the lockdown and the corona restrictions. Customers are looking for flexible and well-functioning solutions. Click & Collect is one of them with which you as a retailer can realize your customers' wishes to support local retailers. The issue of environmental awareness and the avoidance of environmentally harmful parcels can also be a reason to visit the retailer on site.
The benefits of Click & Collect even after lockdown
- The customer who visits your store may be inspired by other offers and articles on site (increased sales)
- The connection to other omnichannel processes of Bütema AG is only a small step: e.g. Click & Reserve; here the goods are also ordered online, but reserved for the customer to try on in the branch and paid for on site.