Interactive Shop Window
Use your shop window and transform it into a sales area with the help of a digital signage display that appeals to passers-by 24/7 with interactive content.
Products can be presented around the clock and ordered via QR code, even after closing time.
Products can be presented around the clock and ordered via QR code, even after closing time.
Infrared buttons behind the shop window that work even with thick glass and without touching them
Infrared buttons behind the shop window that work even with thick glass and without touching them
Flexible display solutions such as steles, video walls and high-brightness LCDs that are also visible in sunlight.
Flexible display solutions such as steles, video walls and high-brightness LCDs that are also visible in sunlight.
What is an interactive shop window?
An interactive shop window combines classic shop window decoration with the latest digital technologies. By using a digital signage display in the shop window, dynamic content such as videos, product images or social media feeds can be displayed, attracting the attention of passers-by and inviting them to linger.
The innovative concept of shop window interactivity allows passers-by and customers to interact with the content. Products and offers can be discovered and ordered directly via QR code - the perfect combination of stationary retail and e-commerce.
An interactive shop window offers retailers the opportunity to attract customers even outside opening hours.
The most important elements of an interactive shop window
Digital signage displays: Large-format shop window displays replace static decorations and offer flexible, interactive content.
Content management system (CMS): Enables simple management and updating of content in real time.
Interactive technologies: From touchscreens and gesture control to voice and facial recognition - customers can interact directly with the content in the shop window thanks to innovative technology.
24/7 availability: Your shop window display is ready for use around the clock, even after closing time.
Online integration: Use QR codes to link your online store directly to the digital signage display - for seamless ordering options and more sales.
Classic application examples for interactive shop windows
1. customer loyalty after closing time: A fashion store in a busy city center uses an interactive shop window display to attract customers outside of opening hours. Passers-by can scroll through collections and order items directly via QR code - the perfect combination of brick-and-mortar stores and e-commerce.
2. linking social media and brick-and-mortar retail: An electronics retailer integrates its latest social media posts into the interactive shop window. Customers can view popular posts, product reviews or influencer videos and like or share them directly in the shop window. The direct link between the digital and physical world strengthens the social media presence and attracts younger, tech-savvy target groups.
3. personalized product recommendations: A sports store uses an interactive LED shop window display to show personalized recommendations. By touching the shop window display, customers can select their favorite sport and receive suitable product recommendations that encourage them to shop in the online store or in-store.
4. Expansion of shop window decoration: A baby outfitter uses the interactive shop window to digitally expand its shop window decoration. While baby clothes and toys are displayed in the shop window, the digital signage display shows thematically and stylistically appropriate images of other products, nursery ideas or seasonal offers. Passers-by can navigate through various categories using touch buttons and buy individual products directly from the online store using a QR code. The combination of physical decoration and digital content creates an inviting and inspiring shopping experience for young families.
Advantages of an interactive shop window for retailers
Gain attention: Moving images and interactive elements on the shop window display attract the attention of passers-by.
Presenting products: An interactive shop window allows customers to browse the range and call up detailed information.
Increase sales: QR codes on the digital signage display offer the opportunity to make purchases and increase sales
Collect data: Customer data is collected anonymously in the digital signage backend and provides valuable marketing insights.
Branding: An interactive shop window underlines the positioning as a modern, innovative and tech-savvy company. By using digital technologies and interactive content, retailers stand out from the competition and appeal to younger, digitally savvy target groups in particular.
Why your store needs an interactive shop window
In busy city center locations, an interactive shop window ensures maximum attention - even after closing time. With state-of-the-art display window technology, you can combine the advantages of online and offline retail and create a shopping experience that inspires customers.
What makes Bütema AG's interactive shop window special
Bütema AG's interactive shop window offers shopping around the clock. Thanks to programmable touch buttons, passers-by can discover products directly in the shop window display and order them in the online store. Gamification content is combined with digital signage and omnichannel processes to increase customer frequency.
Up to 8 infrared buttons, which can be used to navigate through the contents, are fitted behind the shop window pane. This even works with triple-glazed windows up to 40 mm thick. The technology is protected from vandalism and environmental influences by being installed behind the glass pane. It is controlled using infrared technology.
Technological diversity
In addition to all standard screen sizes, steles or entire video walls can also be installed in shop windows. Special high-brightness LCD displays ensure that content is clearly visible even in direct sunlight.
Create interactive content yourself
With MicroApps, the solution for interactive digital signage from Bütema AG, the navigation and interaction content of the shop window displays can be easily created by the user - without any programming knowledge. MicroApps are included as standard in the Bütema digital signage solution.
Omnichannel integration
The interactive shop window is more than just a digital eye-catcher. It is an important part of an omnichannel strategy that makes it possible to connect the online and offline worlds. Using an automatically generated QR code, customers can jump directly from the shop window to the online store and memorize items or order them directly.
Technological diversity
Create interactive content yourself
Omnichannel integration
In addition to all standard screen sizes, steles or entire video walls can also be installed in shop windows. Special high-brightness LCD displays ensure that content is clearly visible even in direct sunlight.
With MicroApps, the solution for interactive digital signage from Bütema AG, the navigation and interaction content of the shop window displays can be easily created by the user - without any programming knowledge. MicroApps are included as standard in the Bütema digital signage solution.
The interactive shop window is more than just a digital eye-catcher. It is an important part of an omnichannel strategy that makes it possible to connect the online and offline worlds. Using an automatically generated QR code, customers can jump directly from the shop window to the online store and memorize items or order them directly.
Arrange a non-binding demo appointment now. We look forward to introducing you to the basics of Bütema digital signage software in a short meeting.
