
IoT Buttons
The Bütema IoT buttons are small, light buttons that can be freely programmed for a number of different functions and thus offer a variety of options for use.
Digital Signage & Admission Control
With a "click", sales employees can switch the display content from digital signage to digital admission control. This is useful if the specified maximum number of people in the store has not yet been reached, but employees feel that there are too many people in a certain area at the same time. If the IoT button is pressed, the digital signage content immediately switches to the "STOP" promotion, which asks customers to wait until space is available again.
Digital Signage Product Comparison
Another example is product comparison. In this scenario a button is placed in front of the products that are to be compared with each other. If a customer presses one or more buttons, detailed information appears on the digital signage screen. This application is perfect for products that require explanation or come with many hidden features.

Customer assistance
If a customer has a question or needs advice, they can press the IoT button, which is located in the changing room or at the info point, for example.
Die Store Mitarbeiter bekommen via InStore Assistant eine entsprechende Push-Nachricht mit der Anfrage und können diese annehmen.
These are just three examples - the possibilities to use the IoT buttons in connection with the InStore Assistant and the soviaRetail Backstore are almost unlimited.
With a diameter of 3 cm and a weight of a few grams, the buttons can be used immediately and anywhere. Electricity is provided by a very long-lasting button battery. The connection works via Bluetooth to a hub, which in turn is connected to the Azure cloud and thus to the soviaRetail backstore via the internet. The buttons are administered entirely via the backstore.
At a glance
- Button connected via Bluetooth
- Administration via soviaRetail backstore
- For instance for:
- Controlling Digital Admission Control
- Product comparison
- Customer assistance
- Size: 3cm
More information about IoT Buttons

Digital Signage Backstore

Insights

Remote Control
