At Bütema, we are proud to offer MicroApps as an integral part of our digital signage solution. But what exactly are MicroApps and how can they help to improve the customer's shopping experience?
MicroApps are self-service applications that retailers can create themselves quickly and easily. Touch-enabled digital signage displays then play out these applications.
Product comparison is an impressive example of the many possible uses of MicroApps. Customers can select items and compare the technical specifications with each other. This is particularly advantageous for complex products such as smartphones or child seats. This makes it easier for customers to make a purchase decision and improves the shopping experience.
But our MicroApps can do much more. Interactive customer card applications can be created quickly and easily. Gamification content in the shop window that invites customers to join in is just as easy to create as scrollable product catalogs, QR codes with links to the online store and matching articles that are also displayed in the shop window outside of business hours.
In addition, our MicroApps can serve as electronic signposts in shopping centers to show customers the way to the various departments, even in different languages. This is particularly helpful for international customers.
MicroApps are integrated into our Bütema digital signage software as standard, which means no additional costs. With the help of our MicroApps, retailers can quickly and easily create interactive solutions themselves without having to rely on expensive programming skills.
Would you like to test MicroApps yourself? Then visit us at EuroCIS from February 27 to 29, 2024 at stand A25 in hall 9 Convince yourself of the many possibilities offered by our MicroApps and enhance your customers' shopping experience. We look forward to your visit!