Monetization with KIra: How retailers can benefit from the retail media trend
In the ever-changing retail industry, finding innovative ways to stand out from the competition and generate additional revenue is critical. One such way is monetizing KIra, the personal shopping assistant. Find out now how retailers can benefit from this approach and how it fits into the current "retail media" trend.
What is retail media?
Retail media refers to the placement of ads directly at the POS (point-of-sale), in apps, on online marketplaces, or even on displays, as digital-out-of-home (DOOH). This trend has gained importance in recent years as more and more retailers have realized that they have a valuable resource in the form of digital touchpoints at their POS. They use these touchpoints to offer advertisers the opportunity to target customers inside their stores.
Kira as a monetization tool
KIra offers retailers a unique opportunity to enter and profit from the retail media trend:
- Targeted advertising: KIra can provide advertisers with a platform to promote their products and offers directly to customers who are already in the store. This enables advertisers to send their messages specifically to a target group that is ready to buy.
- More revenue from third parties: Retailers can resell advertising space on KIra to third parties. This creates an additional source of revenue and helps monetize the investment in KIra.
- Efficient use of customer data: KIra collects valuable data on customers' buying behaviour and preferences. This information can be used for targeted advertising as well as for improving the product range and customer loyalty.
KIra's monetization capabilities offer retailers an innovative solution to succeed in the digital age. By enabling targeted advertising and making ad space resalable to third parties, KIra helps retailers generate additional revenue and strengthen their competitiveness. With a clear focus on retail media, retailers can make the most of the opportunities presented by the digital transformation and open up new ways to increase their sales.