On October 8, 2026, the 3rd Bütema Retail Summit will bring together decision-makers, innovators, and industry experts to discuss the future of retail—from retail innovation and AI to consumer-centric retailing.
Look forward to inspiring ideas, practical insights, and extraordinary personalities.
The retail sector is facing major changes. Digitalization, new customer expectations, and innovative technologies are calling for new ways of thinking.
Our motto, "No Limits," stands for new perspectives, bold decisions, and the ability to overcome boundaries—in retail as well as in personal success. The Bütema Retail Summit 2026 shows how companies can use innovation to position themselves for long-term success in the market.
Entrepreneur, endurance athlete, and well-known member of the legendary Kelly Family: Joey Kelly embodies discipline, willpower, and the consistent pursuit of goals like no other.
In his inspiring lecture "NO LIMITS – How to achieve my goal," he gives an impressive account of his extraordinary life journey.
With passion, perseverance, and mental strength, he has mastered challenges that seem impossible to many.
His message: Success begins in the mind – limits only exist there. A lecture that motivates, inspires, and shows how to consistently achieve goals.
You can also look forward to top-notch insights from the fields of consulting, retail, and digitalization:
Stephan Wegerer
Former Head of Innovation at adidas | Founder & Managing Director, expert in sustainability and innovation
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Helen Saade & Richard Federowski
Partners at Roland Berger | Experts in fashion, lifestyle, and luxury
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Stephan Sigloch
CEO of Klickpiloten | Expert in e-commerce, AI, and retail
speaks about
From local storefronts to AI ads:
How Artificial Intelligence Shapes Omnichannel Success in Store Marketing
From the storefront to the digital front: This presentation demonstrates how AI-based user journeys and ads are revolutionizing customer engagement in both local and digital spaces.
Insights into modern retail, digital, and POS solutions from Bütema
Space for discussions, exchanges, and networking
The atmospheric conclusion to the summit
Secure your place at the 3rd Bütema Retail Summit early.
By pre-registering, you will receive:
- exclusive event updates
- speaker announcements
- all information about final registration