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Digital Billboards & Digital Posters: The Next Level of Outdoor Advertising

Digital billboards and posters help you capture maximum attention at your advertising location. Modern billboard advertising relies on flexible and dynamic content—and it’s measurably more effective than traditional print ads.

Bütema AG offers innovative solutions for digital billboards that instantly bring your message to the forefront of your target audience’s attention. Discover the multifunctional applications and boost your efficiency with digital outdoor advertising.

Digital poster featuring a young woman with blue hair and sunglasses in a changing room with lockers.
A digital menu display in the hallway of a modern building shows the daily specials: turkey strips and vegetarian potato soup.
The Basics

What is a digital poster?

A digital poster is a digital screen used as an advertising or information display in place of traditional printed posters. This modern form of advertising space stands out for its impressive color reproduction, animations, and the ability to update content remotely and in real time.

Digital posters are optimized for indoor and outdoor use and can be mounted on a wall in the traditional manner or installed as freestanding advertising displays.

The Benefits of Digital Billboard Advertising with Bütema AG

Greater attention:
‍Moving
content and animations increase visibility compared to static posters.

Flexibility:
‍Content
can be delivered specifically based on location, time of day, or target audience—directly from the content management system.

Sustainable & efficient:
‍No
printing, no paper, no logistics costs. Digital posters significantly reduce effort and operating costs.

Subscription Models & Scalability:
‍Suitable
for businesses of all sizes—from a single billboard to large-scale outdoor advertising across multiple locations.

Two people are working on a laptop, whose screen displays an advertisement for frozen yogurt with prices.
How It Works

Hardware & Software – the perfect combination

Hardware and software go hand in hand with us:

- Centralized control of all billboard spaces, whether 1 or 1,000 displays
- Planning, analysis, and playback of content using user-friendly digital signage software
- Real-time monitoring and health status of your advertising systems
- Support for all media formats (image, video, animation, text)
- Integration of existing systems, e.g., ERP

How it works

Digital poster or digital signage display—what's the difference?

Digital poster

While both solutions display digital content, digital billboards and posters are highly specialized systems designed for billboard advertising and outdoor advertising, often with a stronger focus on large-scale, eye-catching displays.

Digital Signage Display

Digital signage displays also offer advanced interactive features (e.g., touch).
Bütema AG offers optimal systems for both applications, tailored to your specific requirements.

Content

Create and manage content

You can easily create and manage your digital posters using our browser-based software solution. Use the intuitive poster designer to launch new campaigns on your billboards in just minutes.

Professional design solutions ensure that your content is visually compelling and optimally represents your brand. If needed, our team of experts will support you from concept development through ongoing maintenance.

Black Friday sale hang tag with 20% off everything and a call to shop now in November.

Customer Testimonials & Success Stories

Numerous clients already rely on Bütema Digital Signage.

Expert Consulting and Implementation
Our collaboration with Bütema has been exceptionally collaborative and professional from the outset. The team reliably supports us step-by-step in modernizing our locations and equipping them with digital screens. We value their expert advice and seamless implementation.

Robert Ley

Euskirchen

Benefits for Customers & Employees
By digitizing our stores, we provide our customers with better orientation, simplify the shopping experience, and can offer extensive information even before a sales consultation. Content is developed at our headquarters and made available to all stores.

Baby One

Münster

Innovative Digitalization Professional
By replacing paper posters with Digital Signage, our clients have saved effort, time, and costs. Thanks to Bütema AG's full-service offering, we don't have to worry about hardware and software maintenance, and the team is always there for us with any questions or issues.

aporadix GmbH

Brilon

Numerous Possibilities
We installed the system with 2 screens in our school and are very satisfied. The consulting, installation, and the versatile, user-friendly software are excellent. The major advantage: I can conveniently control everything from home. Highly recommended!

Gymnasium St. Christophorus

Werne

Reliable System
A very good and highly intuitive system with truly excellent customer service – changes or inquiries are implemented very quickly and promptly, without any hesitation – highly recommended!

Edeka Paul

Billigheim-Ingenheim

Absolutely outstanding
Operating from any end device is flexible and convenient. Employees can be granted specific access rights. A significant advantage is its integration with the merchandise management system, enabling direct price adjustments within the system.

Mayer Butcher Shop

Ilsfeld

Very easy to use
The system is really very easy to use. I am very glad that we took this step. Maintaining content using the software is much easier for us than with the previous static system. The project management and consulting services won us over!

City of Schopfheim

Baden-Württemberg

Complete solution from a single source
It was important to find a partner who could provide a complete solution. Everything was covered: planning, installation, support, training, follow-up support, and content creation. The modern product impresses operators, guests, and patients alike.

spa and health center

Bad Klosterlausnitz

Very good and professional work
We are currently very satisfied with the monitors, and they have also been very well received by our customers. I would also like to mention that the guys did a very good and professional job with the installation. I will definitely recommend this solution to others.

Gasser Brothers Bakery and Pastry Shop

Brixen, South Tyrol

We are more than satisfied
We hardly have any external service providers with whom everything runs so smoothly. We are more than satisfied. This applies in particular to the technicians who were on site. Excellent. I would also like to mention your support. None of our service providers are as fast and goal-oriented.

Carolus Thermal Baths

Aachen

Numerous Possibilities

We installed the system with 2 screens in our school and are very satisfied. The consulting, installation, and the versatile, user-friendly software are excellent. The major advantage: I can conveniently control everything from home. Highly recommended!

Gymnasium St. Christophorus

Werne

Reliable System

A very good and highly intuitive system with truly excellent customer service – changes or inquiries are implemented very quickly and promptly, without any hesitation – highly recommended!

Edeka Paul

Billigheim-Ingenheim

Absolutely outstanding

Operating from any end device is flexible and convenient. Employees can be granted specific access rights. A significant advantage is its integration with the merchandise management system, enabling direct price adjustments within the system.

Mayer Butcher Shop

Ilsfeld

Expert Consulting and Implementation
Our collaboration with Bütema has been exceptionally collaborative and professional from the outset. The team reliably supports us step-by-step in modernizing our locations and equipping them with digital screens. We value their expert advice and seamless implementation.

Robert Ley

Euskirchen

Benefits for Customers & Employees

By digitizing our stores, we provide our customers with better orientation, simplify the shopping experience, and can offer extensive information even before a sales consultation. Content is developed at our headquarters and made available to all stores.

Baby One

Münster

Numerous Possibilities

We installed the system with 2 screens in our school and are very satisfied. The consulting, installation, and the versatile, user-friendly software are excellent. The major advantage: I can conveniently control everything from home. Highly recommended!

Gymnasium St. Christophorus

Werne

Reliable System

A very good and highly intuitive system with truly excellent customer service – changes or inquiries are implemented very quickly and promptly, without any hesitation – highly recommended!

Edeka Paul

Billigheim-Ingenheim

View References

FAQs: Frequently Asked Questions About Digital Posters

What is a digital poster?

Digital billboards are digital display screens used for advertising, information, or services at advertising locations. They offer flexible content options and are highly eye-catching.

How are digital posters created?

With the Bütema CMS, you can manage and update your content centrally via a web browser—without having to visit the display in person.

Where are digital billboards typically used?

Common advertising locations include retail stores, restaurants, hotels, public buildings, and outdoor spaces along streets and in public squares.

Do digital posters really save money?

In the long run, yes: no printing or logistics costs, flexible reuse of the billboard space, and no paper waste.

Do digital billboards work outdoors as well?

Yes, for outdoor advertising, we offer special weatherproof and vandal-proof solutions, even for challenging locations and wall mounting.

Free Consultation

Schedule a consultation now – Your path to digital posters

Take advantage of digital billboard advertising and secure your future at this prime advertising location.

Schedule a no-obligation demo today or contact us directly. The Bütema AG team looks forward to working on your project!

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