For the new showroom of the fashion label Luisa Cerano, Bütema AG created a central LED installation that defines the space’s design and effectively enhances the brand presentation. At the heart of the space is a large-format LED cube, which serves as the visual focal point of the area and showcases content in a striking manner.
With the opening of the new showroom at “Levelz” in Düsseldorf, Luisa Cerano aimed to create a high-quality space for ordering and product displays that consistently reflects the brand’s values.
The challenge was to find a solution that would not only stand out visually but also blend harmoniously into the overall architectural concept while remaining flexible in its use. The showroom serves primarily as a workspace and presentation area for buyers—so the standards for aesthetics, quality, and impact were correspondingly high.
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Bütema AG developed a custom LED concept that was deliberately positioned as a central design element in the space. The goal was to bring the Luisa Cerano brand world to life through dynamic content while simultaneously creating a clear visual focal point within the space.
The LED cube is controlled via Bütema AG's digital signage system and enables flexible, centralized display of image and mood content.
An LED cube over three meters tall was installed in the center of the approximately 700-square-meter showroom. What makes it unique is the precise craftsmanship of the LED panels: the edges are mitered, creating a seamless image across all four sides.
The installation was designed so that the cube integrates into the space as a standalone architectural element while offering maximum visibility from various angles.
The content is managed centrally and updated regularly. The focus is primarily on promotional videos and visual brand experiences that highlight the character of the collections and enhance the ordering experience.
Today, the showroom features a clearly defined visual focal point that takes brand presentation to a new level. The LED cube draws attention without dominating the space, creating a high-quality, emotional atmosphere.
For buyers and business partners, this creates an environment that not only showcases the collections but also brings them to life. At the same time, the centralized control system allows for flexible adaptation of content to new collections, campaigns, or seasonal themes.
The project demonstrates how digital technologies can be seamlessly integrated into high-quality showroom concepts. Instead of traditional display solutions, the result is an architectural element that combines brand identity with digital communication.
The long-standing collaboration between Luisa Cerano and Bütema AG underscores their commitment to developing customized solutions that are both visually striking and technically sophisticated.
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