Together with GALERIA, we are introducing an innovative AI-powered assistant that takes the shopping experience to a whole new level. The test phase is underway in the women's lingerie department of the GALERIA store in Bonn – with exciting features for customers and sales teams alike.
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Customers can interact directly with "Verena" via QR codes in the changing rooms. A simple scan with a smartphone is all it takes to use various services:
In addition, an LED poster was installed to promote the digital assistant directly in the department. The technology behind "Verena" is based on the integration of ChatGPT and enables smooth interaction in any language.
Our goal is to reduce the workload on sales teams while improving customer service. With this forward-looking solution, we are continuing to drive forward the digitalization of brick-and-mortar retail—and creating an even more convenient shopping experience.
Stay tuned for more insights into our digital retail solutions!
How does an AI assistant work in brick-and-mortar retail?
An AI assistant assists customers directly at the point of sale via digital interfaces such as QR codes or displays. Using a smartphone, customers can access information about products, sizes, or availability, and send service requests directly to the sales team. This creates an interactive and modern shopping experience.
What are the benefits of a digital retail AI assistant?
A digital AI assistant improves customer service while reducing the workload on sales staff. Customers receive information and assistance more quickly, while employees can respond to inquiries in a targeted manner. In addition, the digital solution ensures more efficient processes and higher service quality in the store.
Why are QR codes useful in retail?
QR codes provide quick and easy access to digital information right at the product or in the fitting room. Customers can use their smartphones to view product details, size availability, or recommendations without having to rely on in-person assistance. This enhances convenience and the user experience at the point of sale.
What role does artificial intelligence play in modern retail?
Artificial intelligence helps retailers create personalized shopping experiences and streamline processes. AI-based systems can automatically respond to customer inquiries, provide product recommendations, or reduce the workload on sales teams. This results in modern omnichannel experiences with a stronger focus on service and customer-centricity.
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