With the installation of a large-format, transparent LED wall, we have teamed up with Robert Ley to implement another highlight in the field of digital signage. At the Mülheim-Kärlich superstore, we are relying on an innovative solution that transforms the shop window into a digital stage—eye-catching, flexible, and capable of being updated on a daily basis.
A 9×4.5-meter mesh LED wall is used, which, thanks to its translucent structure, displays large-scale moving images while also allowing a view into the store interior. This allows us to combine visibility with transparency—ideal for high-traffic entrance areas. The LED wall becomes the central space for brand communication, campaigns, and promotions.
The LED wall is controlled via our cloud-based digital signage software. This allows content to be planned, automatically updated, and scheduled across locations—without any technical effort in the store. This means our customers retain full control over their screen advertising at all times, directly from their browser.
"With the LED wall in the shop window, Robert Ley is sending a strong visual signal of innovation and customer focus. The solution fits perfectly with a modern retail strategy that intelligently combines visibility, flexibility, and emotional appeal," says our CSO & COO Lutz Hollmann-Raabe.
As a full-service partner, we take care of the entire project: from hardware and software to operation. We handle delivery, installation, software configuration, and ongoing monitoring—all as part of our 360° managed services model. This ensures that the LED wall runs smoothly at all times and content is displayed optimally.
With the Robert Ley project, we demonstrate how modern digital signage solutions can be harmoniously integrated into store architecture—without compromising on design or functionality. The transparent LED wall becomes an eye-catcher in the entrance area and an effective platform for digital outdoor advertising and retail media.
What is a transparent LED wall?
A transparent LED wall is a digital display solution with a translucent structure. It allows for the display of large-scale content and moving images without completely blocking the view through the storefront window. This enables digital advertising and store architecture to be seamlessly integrated.
What are the benefits of a mesh LED wall in retail?
Mesh LED walls are particularly well-suited for storefronts and entryways with high foot traffic. They attract significant attention, allow for flexible campaign management, and create modern brand displays right at the point of sale. At the same time, the interior of the store remains visible.
How does the central control system for an LED wall work?
Cloud-based digital signage software allows content to be planned, managed, and displayed automatically from a central location. Campaigns can be controlled across multiple locations and scheduled—without any manual effort required directly in the store. This ensures that content remains up-to-date and can be flexibly managed at all times.
Why are digital storefront solutions appealing for retail media?
Digital storefront solutions create eye-catching advertising spaces right at the point of sale. Brand messages, promotions, and video campaigns can be displayed flexibly and targeted effectively. This opens up new opportunities for retail media, customer engagement, and digital out-of-home advertising in brick-and-mortar retail.
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